Coco cola auction its first ever NFT on International Friendship Day

Published by

Alice Jenifferze activities: Digital Marketer

Aug 3, 2021

NFts are now the remarkable trend, we could spot out people rush towards it. Some wants to grab it for its intrinsic culture and some see it as an investment. Any how, Many popular brands, celebrities started printing their foot in NFTs and coco cola is not an exception here. The Iconic brand, Coco - cola started its first NFT auction on friendship day 

Auctioned as a single lot, the four-piece collection features multi-sensory NFTs housed inside a Friendship Box—itself an NFT—packaged as a loot box, a play on the popular video game feature involving sealed mystery “boxes”: 

The Friendship Box reimagines Coca-Cola’s highly collectible 1956 retro vending machines for the metaverse. A play on the loot box, the exterior is decorated with symbols of friendship and sharing that fade upon opening to reveal the vintage vending machine as the first NFT. 

A custom Coca-Cola Bubble Jacket Wearable—a futuristic jacket—is illuminated with effervescent fizz, purposely designed with subtle nods to Coke’s nostalgic delivery uniforms. It also will include an unlockable version that can be worn in the Decentraland 3D virtual reality platform. Inspired by metaverse trends and utility, the jacket features the Coca-Cola color palette, fusing the metallic red of the aluminium can and caramel brown of the delicious drink. 

The Sound Visualizer captures the experience of sharing a Coca-Cola using instantly recognizable audio cues: the pop of a bottle opening, the sound of a beverage being poured over ice, the unmistakeable fizz and that first refreshing taste. 

The Friendship Card reimagines the design of Coca-Cola’s famous friendship-inspired trading cards from the 1940s for the digital world. The cards bear the “Symbol of Friendship” moniker.

In the spirit of loot boxes, additional unique and valuable surprises will be unveiled exclusively to the auction’s winning bidder when digitally opened. 

Day by day, the fond for NFTs increasing drastically, Many Business experts suggests that NFT Marketplace would bring solid profit in this crucial day but budding cryptopreneurs thinks that NFT Marketplace Development would requires lots and lots of dollars and tremendous efforts. By joining hands with the right development company, one can make things simple and easy or one can go with NFT Marketplace Clone Scripts to build their own Marketplace instantly and easily.


Articles authored by Alice Jenifferze

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