Jun 9, 2021
Having a website has become crucial for a successful business in the 21st century. The pandemic has proven to be the final straw; we can not ignore the fact that the pandemic has led to the closure of brick and mortar stores, the only way businesses can survive is through websites.
Therefore, having a website today is much more necessary than it would have been pre-pandemic. Today, the size of the business and industry does not matter, what matters is, that your business has an online presence.
Why do you need a website today? To put it simply, It helps your retail business grow and increases your visibility and presence in the online world. But before you build your business a website, you need to consider a few things that we have mentioned below.
Building a website is not a piece of cake, you need to consider a few essential details before you take on the task of building your business a website. Nowadays, you do have the option of building yourself a website rather than investing in a website designer. Platforms like WordPress, Shopify, Wix and Weebly are giving you the flexibility of making a website yourself.
But even if you are making a website yourself or hiring someone to do it for you, there are a few things that you would need to consider:
Every website is being made with a certain goal in mind. And each business has a specific goal to achieve. So, you need to decide what is your business goal.
Is it to increase your online presence in the industry? Or is it to get more online brand recognition? Or is it to tell your audience what services you are offering?
Whatever your goal is, having it defined will help you achieve the results you need, keep good track of your progress and make informed decisions.
You need to know who your target audience is before you decide to build your business a website. Based on your target audience you will build the aesthetic and color scheming of your website etc.
For example, if you are targeting Gen Z, you should probably focus on making your website design minimal and focus on key messages and CTA’s
Several digital marketers are offering Internet Marketing Services that not only boost visibility but also help you devise a perfect website based on your target audience and business goals.
Do you need to decide how much money are you willing to spend on your website? You can get your website made for $500 or more, depending on the type of website designer you are planning to hire.
Several businesses are spending millions on their website, on the other hand, if you are on a tight budget then you don’t have to spend an arm and a leg for a website. That’s the beauty of the online world, you just have to get your mind to it and you will find some hack for it.
There are several platforms like Weebly, Wix, Squarespace, GoDaddy, etc that will help you build your website. Especially if you are one of those who have a clear vision of what a website should look like, building it yourself might be a good idea.
Today, when everything is going digital, deciding on a domain name is as important as deciding on your company’s name. A lot of business owners, keep their domain names based on their company’s initials or handle names.
A lot of people also keep the company’s name as the domain name. However, if your companys name is misleading or too long, you might need to think of some other options.
Keep the following three points in mind when choosing a domain name for your business:
· It short is short
· Easy to remember
· It should reflect the nature of your business
Before you start building your website, there are few key elements that you need to decide on. For example; do you have a logo set for your company? Do you have a cover photo that will be on the landing page of your website?
Other than logo and cover photos, you would also need a couple of high-quality images that will define some aspects of your business. For example, if you have sales going on, you would need a high-quality professional photo describing elements of the sale including the dates, the discount percentage, etc.
You would also need to take a high-quality picture of your company’s products and services, concentrating and highlighting different elements of your products, etc.
Website mapping is a structure map of your website which defines your landing pages, sections of your website, etc. For example, a few business websites will mention their companys introduction on the landing page, while the others might mention their companys vision on the landing page.
You must page out a rough sketch that describes the flow of your website and what it should look like. The color scheming, the placement of content and photographs, CTA, almost every tiny detail should be mapped out on this sketch before you launch your website so you have a clear idea of what your website would look like.
Now that you know the pre-preps of publishing your website, we hope things are a bit clear for you to follow. But publishing your website is just step one of your online store presence. You need to constantly analyze your website and work on it to achieve your goals.
Several platforms offer a detailed analytical report of the performance of your website. Based on all this data and statistics you can figure out a digital marketing strategy for your business. With the help of which you can further focus on Search Engine Optimization techniques for your website as well