8 Best Tips You Need to Do Before Paying for Clicks

Published by

Jun 16, 2021

Can I tell you that I know how you feel? Youve just found out about Pay-Per-Click advertising, and you are about to set up your campaigns so that new customers can start rushing to purchase your product or sign up for your service.

What if I told you that there is more to PPC advertising than what youve read? It would not be advisable to jump into it without having the complete information. Although, one sure thing is that if you want to be successful at using PPC to generate more funds, then you have to put in the hard work. There are no shortcuts; it’s all about doing the necessary things. However, I can guarantee you exceptional results. What if you dont do the required things? You may have to forget about being unique with PPC.

This blog will show you the best tips on what you need to do before you pay for clicks. You should continue reading if you want to find out all you need to know.

Pay-Per-Click Advertising; How does it work?

For you to have new customers online, you have to be competitive. Your aim may only be to get more traffic to your website. All businesses compete to stay relevant online, and if you want to be at the top of search engine result pages, you have to remain highly competitive.

There are two ways to go about it; the first one is SEO, while the second one is PPC. Both of them work, but Search Engine Optimization takes a very long time to build. Its useful when you are building a niche and authority for yourself within that niche. However, if you dont have the luxury of time to wait, then PPC is your best bet where you pay for each click on your ad.

PPC advertising helps your customers connect directly to you, and the advantage it has over SEO is that the results are immediate. You dont have to wait for long before you start seeing positive results. When you search for terms on search engine pages, you will notice paid ads at the top of search pages. You need to have complete knowledge about PPC before you proceed to pay for it. This blog is centered on giving you the tips you should follow. I will share eight (8) tips with you. Lets get into it, shall we?


Eight (8) best tips before paying for clicks


1.   Know how Pay-Per-Click works:

The very first step to PPC advertising is to understand how it works. Dont go into it if you dont have a general understanding and how it can help your business. Also, dont jump into using PPC because a friend or a company recommends it to you. Make sure you find out every essential thing before you proceed.

For your information, PPC requires you to bid against other companies for the top position. Search engines place the highest bidder at the top when a potential customer searches for a keyword related to your campaign. The incredible thing is that you wont pay if users don’t click your ad campaign. You only pay if someone clicks; that’s why it is called Pay-Per-Click.

2.   Set Target Goals:

The next thing you must do before you pay for clicks is to set the goals you want to achieve through PPC. People have different reasons for setting up PPC campaigns. Yours could be that you want more customers to buy your product, or you may only want to drive more traffic to your blog. It could also be that you want people to sign-up for your newsletters. Irrespective of your goals, its good to set them ahead so that you can set up your campaigns in line with those goals.

3.   Choose your desired PPC Platform:

Another thing you must know before you pay for clicks is to find out the PPC platform you are willing to use. All of these require research, but you must do it to be on the safe side. There are different PPC advertising platforms, but the most common ones you may know are Google Ads, Yahoo Ads, Bing Ads. There are also Facebook ads, LinkedIn ads, and some other private platforms.

They all have their advantages and disadvantages depending on what you are trying to achieve. The advantage Google gives you is the massive search volume, but the cost-per-click may be high. Facebook is excellent for targeting a specific type of audience, but it may be ineffective because people on the platform are not actively looking to buy your products.

You may have to try one or two of these platforms to find out what you prefer eventually. Still, you will need to research to know where you want to begin from.

4.   Find out what your customers are looking for (Keyword Research):

This step is where you need to brainstorm and do more research. If you want to connect directly to your potential customers, you must find out what they are thinking. The only way to connect to them is to know what they are searching for on the web. You need comprehensive keyword research at this stage.

It could end up being detrimental if you target the wrong keywords because you will waste money unnecessarily. Knowing what your customers are thinking is a big assignment, but its possible to achieve. Use keyword research tools, both the free and the paid ones, to do proper keyword research, and you wont have any problem.

5.   Know your budget:

After proper keyword research, you should find out how much you want to spend on each keyword. Part of what you will come across in keyword research is to find out how a keyword will perform. It will help you know whether you should spend money on such keywords or not. The point in this stage is that you should filter your keywords to the most important and set the limit of money you will spend on each of them. The purpose is to ensure you do not overspend. You may then optimize your limit later in the future, but its good when you have control over your campaign.

6.   Dig up your competitors:

Finding out about your competitors helps you know what works and what doesnt. You will also be able to find out how well you must perform to get to best out of them. Remember that the highest bidder will most times appear on top of search engine pages. Analyze your competitors to determine if you stand a chance with the type of product you sell or the type of service you offer. It will also help you analyze your chosen keywords.

7.   Write compelling ad copies and set up relevant landing pages:

It is one thing to create ad copies that will grab your customers attention, and it’s another thing to ensure your landing pages are relevant. If you want to compel your potential customers to buy from you, make sure your ad copies are attention-grabbing. Focus on how your product or service will benefit or help the customer instead of telling them the features.

Also, make sure your landing pages are relevant to the ad copy. Dont send your customers to the home page if there is no action to be carried out there. Have this at the back of your mind as you create your campaign.

8.  Set up different campaigns:

If you want to get results quickly, set up different ad campaigns using PPC optimization tool. Optimize and modify various campaigns at a time. Change the parameters to find out what works best. You will then need to continue to test and optimize your ad campaigns until you start getting results.


Before you pay for clicks, there are certain things you need to put in place. You are not expected to jump on PPC advertising campaigns without having the basic knowledge of what you want to deal with.


In this blog, weve discussed eight tips that will set you on the right path as you plan to undergo your PPC advertising journey. The first thing is to have the general knowledge about Pay-Per-Click, then you should set a goal.


Also, choose your desired PPC platform and do proper keyword research. Set your budget and find out more about your competitors. Finally, write compelling ad copies and set up different campaigns.

Articles authored by Sarah Michelle