An Advanced Local SEO Guide For Small Businesses

Article about An Advanced Local SEO Guide For Small Businesses

Published by

Mar 19, 2021

Local SEO plays a significant role in driving both traffic and sales to your business. With digitization, more businesses are coming online to gain more customers. To stay relevant in the business and grow sales, companies need to work on their local SEO services. Several businesses ignore the fact that optimizing their website for locals can play wonders and improve brand visibility.

If you also run a local business and new to the SEO practice, we have got you covered. In this article, we will have a look at the top advanced local SEO tips that you can implement today. We will go step by step from scratch so that you can set up your local SEO correctly. On this note, check out the robust & advanced local SEO tips to boost your business.

Fixing technical issues

First thing first — for gaining local SEO benefits from search engines, you need to first audit your website and check for any technical issues. By using a professional SEO tool, you can scan your website for technical errors and fix them. The issues may include broken links, higher loading speed, mobile optimization issues, and many more.

Once you fix these issues, it will enhance the overall user experience and ultimately help in improving your site's organic ranking.

Local keyword research

Performing local keyword research is an instrumental step that you can't miss to lay the strong foundation of your website's organic visibility. While focusing on the local SEO, you need to check what are the common phrases that locals are searching to reach your business or competitor's business. Local keyword research is slightly different from the generalized keyword research that we do.

In local keyword research, you need to pay more attention to the long-tail keywords that your potential customers are searching to buy a service or products. Don't worry about the exact match keywords as local customers because Google swaps in the user’s location for near me.

Competitive analysis

Doing competitive analysis for local SEO can help you gain more insights into your industry and it presents a lot of opportunities to rank higher. By running a competitor analysis, you get to know the important keywords that your competitors are leveraging.

Once you find out the keywords that you don't have on your site, it's time to create better content and landing pages around those keywords. There are high chances that your site will also start ranking on those keywords. Along with checking their website, also observe their Google My Business profile to check out how they have optimized it for better visibility.

Optimizing Google My Business Profile

Google My Business profile is the fundamental aspect of local SEO and you need to get it right. If you don't have one for your business, first you need to create it. Once you create the listing, first claim it to have complete control over it.

NAP details which stand for Name, Address and Phone need to be the same on every touchpoint including your website. If these details are different on GMB and your website then it will confuse the customers. So, make sure all the details are the same across all the touchpoints. Apart from the NAP details, fill in all the important details accurately so that it can facilitate users in reaching you.

Focus on other maps locations also

Most people use Google as their go-to search engine but to improve your visibility, you need to optimize your local listings for Bing Places, Apple maps also. Along with Google Maps, these two platforms can also drive significant traffic to your business. Apple users often use Apple Maps on their phones and car for navigation so optimizing for it is worth it.

On the other side, Bing is getting improved drastically, and to generate maximum traction from it, you need to focus on Bing Places also. When your location will be visible on all three platforms, the chances of driving more customers improves substantially.

Optimize local landing pages

After optimizing all these things, most business owners often forget to work on their dedicated landing pages and home page. Optimizing your website's landing pages can help you improve the conversion rate in no time. When a local customer arrives on a dedicated landing page, they get to see what exactly they were searching for. So in that case, making a buying decision becomes easier for them.

If your site doesn't have landing pages for particular local products or services, it's high time to work on them and host a couple of them. It drastically improves the overall conversion rate and customer retention rate.

These were the top advanced local SEO tips or a complete guide that you or a reliable SEO Reseller can use to improve your site's local presence. Follow these simple steps one by one to boost local SEO and gain more traction from search engines and organic searches.


Articles authored by Ashley Prince

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