Sep 27, 2021
Earlier, search engines were very lenient, in fact, low quality backlinks and copied content having excess keyword stuffing was able to attract traffic on website. However, after the Panda update in Febuary 2011, the whole of the SEO strategies changed drastically. Website owners have started suing creative and natural ways for promoting their website. According to Anthony Constantinou CEO CWM FX, most of the websites came into red light because they used copied content, and inappropriate backlinks for promoting their websites. Webmasters were asked to follow white hat SEO rather than the black hat SEO.
Moving forward, in 2021 Google again came up with another update witnessing ample amount of changes in Google’s algorithm. After this update, all the websites who were using link wheels, blog networking or any other form of unethical SEO strategy was penalized. Search engines made these updates in order to improve the quality of information users look for. These updates made web masters and other SEO experts to design good quality and informative content marketing strategies.
Writing fresh content is very important because search engines conduct a small plagiarism test for all the contents submitted, if any of these contents found copied then it leads to rejection followed by a penalty.
Here we have discussed some crucial points that need to be considered for content marketing in 2021:
Flawless Content - Now, big brands are demanding quality content from experts having proper subjective knowledge rather than from content writers. This is so because, they now want flawless and informative content written by expertise having expert knowledge of that particular subject. One thing that remains same after all these updates is the saying that “Content is King”.
Meatier Content -After the Panda update website owners have started focusing on producing meatier content rather than focusing solely on keywords. Always targeting your keyword will not help you to gain a higher position in search engine results. You need to some extra attribute that will differentiate you from other websites present online. Cheap Web Developmentcompanies make sure to add some creative or differentiating element in their client’s website.
• Multimedia content – Reading articles or blogs, page after page can be boring and unattractive, so adding multimedia or some interesting pictures to your content makes your content more interactive. Instead of creating a long boring article, you can convey your message by incorporating relevant videos and images.
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