Sep 9, 2021
The most important decision made on the landing page quality score is whether to show it to the audiences as a sponsored page or not. Based on the quality score, Google also decides the quantum of the fee it will charge and the slot in the sponsored space that it will allot to the landing page advertiser.
A 10/10 score is the perfect score for all properties, including landing page quality. Google decides the quality of a landing page to make strategic decisions. If the landing page owners think that only money will fetch them a space in Googles good books, they are entirely wrong! Googles primary objective is to provide the most relevant and useful information to the searchers coming to the internet. To maintain that quality of information, Google puts various other parameters in perspective while assigning any landing page a 10/10 score.
Now that we know that the landing page quality score is a crucial parameter for an ad campaign’s success, lets take a look at the factors compiled by PPCexpo that can affect this parameter.
Factors that can help get landing page quality score 10/10
Certain factors help a landing page find a position among the top rankers. The top ranks also coincide with the quality score of 10/10. This score gets affected by the following factors:
What does the user experience mean for the landing page? If you understand this first, it will become easy for you to find what a 10/10 landing page quality looks like. User experience means the user gets the precise information in an easily understandable manner and does something about it too. So, the essential components of a 10/10 quality landing page will be:
All these characteristics contribute to the user experience and invite users more readily to the landing page.
2. Landing page performance
Users will have a fantastic experience if the landing page is equipped with all the capabilities to provide one to them. The main characteristics that define the landing page performance will be:
Taking care of all these landing page performance characteristics can help have Googles attention that you need to increase your visibility.
3. Historical click-through rates
Click-through rate is the number of people who clicked the ad or link divided by the number of people who viewed the page or link. Thus, a higher click-through rate (CTR) means that the visitor found something relevant to explore the page in-depth. It is possible to achieve when the user expectation meets the pages offering. If a page has consistently scored high click-through rates in the past, or have scored an increase from the previous levels, then Google is likely to score it between 7 to 10.
How can one increase the landing page score to 10/10?
There are specific measures one can take to increase the landing page score to 10/10, such as:
Landing page score is essential because it can help extract the best benefits of securing the sponsored space. If, even after reaching this space, you get pushed down due to a low-quality score, then it can be a big blow to the advertising budget.
Published: Sep 9, 2021
Published: Aug 3, 2021
Published: Jul 1, 2021
Published: Jun 16, 2021
Published: Jun 3, 2021
Published: Mar 11, 2021