The Role of Cryptocurrencies in E-commerce

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Jul 16, 2019

Cryptocurrencies are changing the world and most of the intelligent e-commerce/m-commerce startups and SMEs are quickly jumping on board. Whenever this is a long-lasting evolution period towards reaching a decentralized banking system, we will just have to wait and find out. However, the recent move by Facebook with the launch of Lybra is certainly stirring things up.

By now, the European Commission and European Union are knees deep into regulating the cryptocurrency market and conversations are always sparked around money laundering and so on.

Bitcoin has been certainly on a roll, but now all eyes are on the exchanges and the licenses that are granted for brokerage and exchange companies.

Cryptocurrency taxation is also a subject that concerns a growing number of users, traders, and investors. An area that creates a lot of confusion among taxpayers is the application of VAT, or the value-added tax most countries levy on the sales of goods and services.

Generally, purchases and sales of cryptocurrency are not subject to VAT taxation in Europe, which is the birthplace of the value-added tax. Financial regulators and revenue services in most countries often refer to a decision by the Court of Justice of the European Union (ECJ) which ruled in 2015 that services for the exchange of bitcoin with any traditional fiat currency are exempt from VAT.

The widespread use of cryptocurrencies and the outcomes of a cryptocurrency driven society will be discussed at the inaugural PICANTE TECH Conference Europe (TCE2019) by experts of the field.

Among these experts is also Maria (Masha) Prusakova, Co-Founder at Crypto PR Lab, who will join the speakers’ list at TCE2019.

About Maria (Masha) Prusakova

Maria (Masha) Prusakova is a French attorney and a PR specialist working with blockchain startups and crypto conferences. Masha started her journey in crypto in 2014 working on an early bitcoin algorithm trader ExGate with a former Lehman Brothers financier. In 2017, Masha joined M&A PR Studio, consulting ICOs and blockchain startups on public relations. In 2018, she co-founded Crypto PR Lab. Before her entrepreneurial career, she worked as an attorney in M&A for Clifford Chance LLP and Gowling WLG. As a private banker for Ultra High Net Worth individuals, Masha gained experience at UBS, LGT and HSBC private banks in Switzerland and Monaco.

The former right hand of Prime Minister of Kazakhstan at the World Economic Forum, Masha together with Sasha facilitates the participation of individuals and startups at the elite Davos Conference Week.

Masha is also an accomplished snowboarder. As a professional athlete, she represented Russia in the 2006 Winter Olympic Games as the youngest participant in the snowboarding halfpipe event.

Masha holds three Master’s degrees (Sorbonne, UC Berkeley) and speaks 4 languages: Russian, French, German and English.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and way seers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.