Ways to promote affiliate links on social media

Article about Ways to promote affiliate links on social media

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Jul 31, 2021

Ways to promote affiliate links on social media:

Affiliate marketing has come a long way since its inception, developing from conventional methods and currently ruling in the form of email marketing and social media platforms. It has been a subtle transition yet quite productive in terms of sales. However, how to promote affiliate products on social media remains a real challenge for many people .It’s a tiring process and requires a well-thought-out strategy, particularly when it comes to affiliate marketing on social media.

Some tips to promote Affiliate Links on social media platform:

Promoting in Niche-specific Groups

Popular social media websites such as Facebook and LinkedIn are some of the best platforms to promote products as an affiliate. You can browse for groups that are closely related to the niche where your product lands at. These groups are one of the most effective ways to increase the product’s reach in terms of organic audience. These communities and groups are a great way to reach the right audience and make your product known, it will eventually be a plus for your marketing campaign as well. Additionally, these kinds of groups have a great chunk of marketers that you can refer to affiliate programs for added commission.

Now how do you look for a specific group? Let’s say you’re into cloud hosting business, so you should search for groups that are related to web designing, web development, web hosting, etc.

Be the Community’s Influencer

Community marketing is gaining pace because of its rapid results. The question that often arises is what exactly is a community? Simply put, a group of people related to your niche is a community and your target market as an affiliate. To boost up your product’s sales, you have to build a profile that influences people within the community. Profile building is perhaps one of the most interesting and crucial part for a business. Where a good profile rakes in positive reviews, a bad profile affects business negatively.

Deliver Value With Quality Content

Apart from selecting the right product to be an affiliate for, as a marketer you need to have the right set of words while promoting your product. Affiliates often confuse content with sales pitch and that’s where things don’t work out well. An engaging blog that addresses news, updates and fixes about the industry where your product fits, is another way to reach the right audience. Customers looking for industry-specific news are more likely to stumble upon your website and hence catch a look at your product as well.

Include Product Images in the Content

Brain works with images and that is why you should specially emphasize on graphical representation when it comes to working as an affiliate marketer. Linking product images in your content is one of the best marketing practices and consumers are more attracted to a product or service after getting to see it. Additionally, social media platforms have higher reach and engaging rate for images. It can’t be emphasized enough that product images are the key factors when it comes to closing a deal. Moreover, marketers are advised to include product images with ad copies that they promote on social media platforms; this helps creating higher engagement level. Consider affiliate marketers of Amazon and Ebay, they merge product images and specifications with their content to increase the probability of sales.

Create Shortened URLs for Affiliate Redirect

Lengthy affiliate links and URLs are less appealing to users, this is why cloaking affiliate URLs is a popular practice among affiliate marketers. All you need is a URL shortener tool that will make your affiliate links look more concise and attractive.The biggest plus of shortened URLs is that they are more likely to get shared. Short URLs are more manageable on social media platforms. Compressed URLs have high click through rate and are also feasible for compiling click data for affiliate links that helps analyzing interest of the audience.

For example, Bitly | Custom URL Shortener, Link Management & Branded Links, Transitioning Google URL Shortener to Firebase Dynamic Links, Owl.ly, are some of the most popular URL shorteners used by affiliate marketers.

(Additionally, when promoting affiliate offers on social media remember to follow the compliance and disclosure guidelines outlined by the FTC for using affiliate links. Create a Landing page before sending your audience directly to the offer page to avoid getting banned)

 


Articles authored by Tony singh

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