What Is Page Authority- How To Improve Your Page Authority

Published by

John Phil activities: Digital Executive
on the timeline of JanBask Digital design

Nov 25, 2021

The phrase page authority may already be recognizable to you. It's a concept coined by the SaaS business Moz, and it refers to a score that forecasts how well a web page will rank in search engine results. It uses the same data as "DomainAuthority," except PageAuthority forecasts page rankings rather than domain rankings.

Having a website for a business is necessary, but with the increase in internet users comes an increase in the number of websites available. If someone develops their website, it must only meet consumer expectations. Apart from meeting consumer expectations, it's also necessary to make it search engine friendly.

While you can't directly influence your PA score, there are several activities you can do to improve your PA and ranks significantly. This post will tell you some of the most crucial measures you can take and what is page authority.

What is Page Authority?

Page Authority (PA) is a Moz score that determines how well a page will rank in search engine results pages (SERP). The Page Authority score ranges from one to one hundred, with higher values indicating the greater possibility for ranking. This is called what is pa.

Page Authority is calculated using data from our web index and considers a variety of variables. It, like Domain Authority, employs a machine learning model to discover the formula that best correlates with ranks across the thousands of SERPs that we predict against and then uses that specific calculation to provide Page Authority scores.

Why is Page Authority important?

This measure is critical for analyzing the competition; using it, you may study keywords, determine which pages or websites are best positioned and what PA each of them has, and create tactics to rise in those results.

It should be emphasized that good Page Authority (PA) SEO work will result in more visible results and, as a result, a more popular site. This is what is pa in seo.

How is Page Authority Calculated?

MOZ created a scale from 1 to 100 points that use machine learning algorithms to evaluate more than 40 parameters to determine Page Authority (PA). Basically, the greater the score, the better a web page's chances of ranking high in search results. It's worth mentioning that when this score rises, increasing the PA gets more complicated.

How can I have an impact on Page Authority?

page authority and domain authority is a holistic value that is impossible to change direction. It is made up of a collection of measures, each of which impacts the final result. This multifactorial reliance is deliberate: Because Google considers a wide range of factors when ranking a website, any metric that attempts to compute it must do the same.

What Is the Best Way to Check Your Page Authority?

Assume you wish to quantify the authority of a specific web page. In that scenario, you can use a variety of SEO and Internet Marketing technologies. Those provided by Ahrefs, MOZ, or Majestic are among the most dependable.

  1. Ahrefs

This tool, like MOZ, has an extensive index of links and domains that can help you understand a website's or page's SEO performance.

  1. MOZ

This tool shows the Domain Authority (DA) and Page Authority (PA) of any website or URL that a user is viewing. It also aids in determining whether a site's page authority correlates with higher search engine rankings for specific queries.

  1. Majestic

It contains two types of indexes, fresh and historical, and lets marketers visualize what is occurring with domain and web page performance. It claims to be "the largest link index database on the planet."

How to improve your Page Authority?

  1. Existence of New Content

Meaningful and fresh content helps ensure a high Page Authority score. Make an attempt to develop material that is both relevant and high-quality for your company, product, or service. The better your material is, the more likely it is to be shared and appreciated by other users, resulting in many other sites linking to your site or page. Create high-quality, relevant material for your website to increase its popularity. Here are a few pointers on how to develop high-quality content:

  • Produce intriguing content

  • Every day, new content is updated and posted.

  • Make that the content is both relevant and valuable.

  • Make sure the text is simple to understand.

  1. Obtain external hyperlinks

External links are crucial for a variety of reasons. If you submit an external link to another website and share it, you will reach a larger audience, and your brand will gain more exposure. As a result, you will see an increase in website traffic. You will need to generate significant and high-quality material to post on other high-authority websites. The following are some suggestions:

  • Produce high-quality content for third-party websites

  • Use social media to promote your content.

  • In your blog postings, include links to other high-authority websites.

  • Publish Guest Posts

This is how to increase page authority. These methods will allow you to generate external links and obtain a large number of them.

  1. Use of Photographs

Images, believe it or not, are far more vital and can significantly impact the page's quality and authority. Original content images can give you several advantages. The following are a few of them:

  • The content is now readable.

  • Ideas may be readily shared and liked.

  • Pictures can help with SEO.

Although reading the information or a large text volume may be difficult, photos may be shared and read fast. You can also use images to break up your content. Google also values the use of pictures on a webpage. domain authority and page authority are not very similar to each other.


So getting a high Page Authority is not a Lion effort; all you need to do is ethical SEO work. Keep in mind the small details that we sometimes overlook because they might be the actual keys of how to improve page authorityof any website page.

Articles authored by John Phil

Published: Oct 18, 2021

Published: Aug 18, 2021