Why Opting for Custom Box Printing Matters for CBD Brands

Article about Why Opting for Custom Box Printing Matters for CBD Brands

Published by

Ken Wilson activities: , , Marketing Associate

Sep 17, 2021

The CBD industry is unimaginable without innovative and reliable boxes supporting every kind of product. But ensuring protection through strong boxes may not be enough, the box printing must be above and over the bare minimum to make a statement.

Devising a durable marketing vibe is not as easy as it looks and not as hard as new CBD sellers think! You are about to find out how offbeat custom printing helps to improve brand recognition in the CBD market.

CBD demand through changing times

When the use of cannabidiol was first commercialized, not many people were convinced of its performance. With time and more governments approving CBD products, the demand for CBD items soared tremendously. As a result, more brands entered the industry to take advantage of a gap in customer expectations.

The rush of CBD sellers and types of products gave customers more choices for shopping. Like in most retail markets, customers often take the products as they seem. Hence, it became evident that specialist packaging was needed to capture customers and inform them of the unique brand image.

Today, CBD items can be bought off-the-rack. It doesn’t only have to be related to medicines, cannabidiol is being used to make an array of food items, pet care, and skincare among others. Brands are constantly researching new uses of the component and introducing innovative products to please customers and capture a higher market share.

If you want to know of the outstanding benefits that custom CBD boxes offer, keep reading.

Exclusive packaging style

Using customized packaging for your CBD items can surely win the brand a higher level of repute. Your prospective customers would get a chance to view the production and customer care values the brand is committed to providing.

Ordinary boxes fall short of giving a special brand vibe. The plain fonts and absence of retainable brand identity can turn the boxes into customer repellents in no time! If a higher grade of customer satisfaction is what your brand is aiming for, then the customized branding on the boxes is sure to grab more eyeballs.

Lively display of color hues plays a major role in generating customer enthusiasm and creative patterns spark suspense around the brand that customers desire to unveil.

Most cost-effective packaging option

E-commerce as well as an improved number of retail outlets annually have made it extremely relevant to opt for robust packaging. Custom printed shipping boxes have turned the tide in favor of brands looking to present their CBD items engagingly. These have proven to be the best packaging deal to keep the sensitive nature of such products intact during transit.

Many times customer complaints take a toll on the total costs. Refunds and replacement costs are expensive but the boxes with custom dimensions help to prevent complaints. They are made with just the apt measurements to hold the products in place and relevant box thicknesses to protect against rough handling.

Brands use box printing to convey how to handle and store the content. Certain CBD items need to be kept in defined temperatures. Customers can read them off the boxes and use them as stated to maximize their benefits. Also, it doesn’t add significantly to costs as CBD sellers can pick the custom printing options that go with their budget.

Made of greener materials

What do customers demand currently of the packaging? Improved climate awareness has compelled customers to choose bio-degradable packaging.

Custom box construction helps to build the boxes using greener stock paper such as cardboard, Kraft, and corrugated. Marking the materials as such expands the brand’s customer reach and prominence amongst the crowd. The materials themselves are flexible enough to be molded into creative shapes and are compatible with the latest printing technologies.

Moreover, brands do not have to worry about the printing fading away due to moisture and excessive heat. Custom options are available to laminate the boxes and use Spot UV coatings. They also improve the boxes’ look by adding extra glimmer to them. Strong exteriors prevent water and dust to mingle with the CBD items and contaminate the contents.


Allow branding content

The boxes are a good marketing device as they can be:

·         Moved around. Shipping crosses many platforms where customers can see the brand image.

·         Emit branding elements. Retainable brand image is remembered by customers for longer, encouraging them to pick the brand for purchase.

·         Inform them of the necessary brand and product info. Brands print their whole product lines to educate customers.

·         Prompt buyers to favorably review the unboxing experience online. Personalized printed messages form a strong bond with customers.

·         Placing the user guide on the packaging is a must to ensure that the CBD items are used as intended.

Provide customers with a stunning memento

We all keep impressive packaging boxes for alternate purposes. Customizing the boxes is a good way of giving exclusive shopping vibes and something extra with the products that add worth to the brand image.

When the boxes are kept by buyers even after consumption of the products inside, they keep reminding them of the brand. Such activity sparks customer loyalty. Repeated purchases are the key to sustaining in the densely competitive CBD market. Brands need to form a trusting relation with customers so they can order without noticing alternative options. Little offbeat and personalized features like handles, ribbons to seal the boxes, welcome notes, warm shades, and more custom features make for a good brand depiction that customers won’t easily forget.

Using packaging to clear regulatory checks

As CBD sales are regulated, the packaging has to meet certain benchmarks. Custom alterations make this happen at affordable rates. The fines and bad publicity can be effectively avoided when the boxes are quality regulated by the sellers.

Customers too want the CBD brand endorsed by officials so they can trust it and try the products offered.

Conclusion

Meeting and rising above the customer preferences is viable with custom box printing. Get it today and see the difference yourself!


Articles authored by Ken Wilson