Lead generation is an affiliate marketing
program where publishers make money from potential leads. Loan affiliates are
publishers who refer consumers looking for loans to lenders funding such loans.
There are numerous ways to drive consumers to
advertisers and earn a commission. These methods include pay-per-click
marketing, writing blog content, email marketing, and advertising to your
followers if you are an influencer.
To be part of lead generation programs, you
must find and sign up with a marketing network. You will be required to provide
your legal name and email address and create a password to complete the
process. Below are the top three lead-generation opportunities for loan
affiliates.
CPA is the short form
for Cost Per Action, a model of advertising that calculates the actual user
actions, including purchases, downloads, signups, and service subscriptions.
The affiliate promoter gets a reward when these actions are complete.
CPA offers are of
different amounts and forms; some involve sales, while others include email
signups. These offers are also subdivided into verticles based on products or
services. For example, a service offer can ask for new signups to a new app,
while an eCommerce offer can ask for new product purchases.
A loan affiliate
can use the CPA offer model to generate more traffic to the advertiser as they
enjoy commissions for every complete action.
A website widget is a
unique web application or a web page that is added as an element to a host web
page but is stand-alone from the host page, having little or no relation with
the web host. Website widgets are simple to set up, with copy-and-paste code
blocks that attach to your website without changing the whole code framework.
A loan affiliate can use
this opportunity to advertise for small businesses and large enterprises. Web widgets offer access to
customer support and help increase brand sales and awareness. If a client needs
a loan, iframes direct them to the lender's website and the loan affiliate
earns a commission for every complete action.
Embedding an iframe
increases customer engagement, support visibility, and other elements of
customer experience.
API is a broker software
that allows two applications to communicate. Affiliate APIs are available for
affiliate partners and networks that will enable direct work with advertisers
and reduce the hassle of manual marketing.
Affiliate APIs are
reliable in providing accurate data. APIs collect, process, and display
real-time traffic. Affiliates receive reports in selected formats for a
specified time with revenue in the desired currency.
These reports provide
you with analyzed data that show what clients need loans. As a loan affiliate,
you use the API-posted leads to bring more clients as you earn a commission for
every complete action.
Now that you understand
the top three-generation opportunities for a loan affiliate, you can
comfortably venture into affiliate marketing. As you abide by these leads, you must choose a sound
marketing network to enjoy lots of commission. Remember that the lender pays
you for every complete action by a client referred from your affiliate program.