6 Tips For Making Your Business Card Stand Out

For many potential clients, a business card will be their first encounter with your brand. 

That said, a well-designed business card does more than simply hold your contact information. It will help you appear professional, instill consumer trust, and distinguish your small business from competitors.  

But before you start handing out business cards to everyone you encounter, consider this: what constitutes a good business card design?  

How do you make it stand out? 

What’s the answer? By carefully selecting what information to provide and how to display it.  

We’ve compiled a list of 6 crucial recommendations for designing a card that will help your business stand out. 

1. Opt for High-Quality Printing 

The quality of the printing can significantly influence how your business card is seen. You can consider the following choices for a more professional appearance. 

• Embossing and Debossing: These methods give your card a raised appearance with a tactile depth. 

• Foil Stamping: Using metallic foil will give your card an opulent, striking appearance. 

• Letterpress: A textured, upscale finish is produced by this age-old printing method. 

If you want your cards to print clearly and neatly, always choose a reliable printer. Your card should not appear cheesy or amateurish because of subpar printing. For example, if you’re looking for an organization that offers high-quality printing for your business cards, kiasuprint.com is just the right place to go. 

2. Utilize Unique Shapes and Sizes 

Even though 3.5 x 2 inches is the conventional size for business cards, you can make your card stand out by making a deviation from this rule. You can examine these possibilities also. 

• Square Cards: A square card can still fit inside a typical wallet but is distinctive enough to be noticed. 

• Mini Cards: These are more manageable and adorable, and smaller cards are more accessible to hold onto.  

• Custom Shapes: If die-cut cards are permitted in your sector, you can choose to have a card designed to represent your company. Take a guitar-shaped business card for a music store, for example. 

However, be aware that excessively large or bulky cards can be difficult for recipients to transport. 

3. Incorporate Eye-Catching Colors and Designs 

Color has a significant influence on how people see your business card. Below are some pointers from which you can get help. 

• Brand Colors: Make use of your brand’s colors to guarantee identification and consistency. 

• Contrasting Colors: Your card will be easier to read if there is a strong contrast between the text and the backdrop. 

• Accent Colors: Adding a splash of color to your card helps highlight important details. 

When it comes to design, simple is frequently ideal. A simple, minimalistic design can have an appealing, business-like appearance. Use design features like borders, lines, and icons to direct the reader’s attention and make sure there’s plenty of white space to prevent a crowded appearance. 

4. Choose the Right Material 

The substance that makes up your business card is one of the most essential things to catch someone’s eye. Though conventional paper is the norm, take into account these additional choices to enhance the impact of your card. 

• Textured Paper: By adding a tactile aspect to your card, you can make it more intriguing to grasp and feel. 

• Recycled Paper: Using this can demonstrate your dedication to environmental sustainability. 

• Metal or plastic: These materials can add a more robust and unique feel to your card. 

• Wood or Cork: If you want to create a unique card, consider using unusual materials like wood or cork. 

Don’t forget that the content should convey your company's essence. Although a computer business could choose a slick, contemporary plastic design, a legal firm might select a traditional, premium paper.  

5. Include Essential Information 

Your card should understandably provide all relevant information and have a lovely aesthetic. Below are some major headings for you to consider. 

• Name and title of yourself: Ensure that your name and title are shown clearly. 

• Name and Logo of the firm: It should be simple to recognize the name and Logo of your firm. 

• Contact Information: Provide your phone number, email address, and business website when providing contact details. If applicable, you can include your actual address. 

• Social Media Handles: Include your handles on social media or a QR code that takes users to your accounts if you are active on these platforms. 

A readable font size and readable content are essential. Try to limit the number of typefaces you use to one or two. 

6. Make It Functional 

Make your business card more helpful and memorable by considering adding functionality. The following are some suggestions. 

• Appointment Card: Add a space on your appointment card to list appointments there. 

• Promotion or Discount: Give your cardholders a promotion or discount to tempt them to interact with your company. 

• Calendar: Including a little calendar on the back can help recipients see your card and be helpful. 

• Samples of Your Product: If appropriate, provide a tiny sample of your product, such as a wafer or a fragrance. 

By including a functional feature, you can make it more likely that people will use and retain your business card instead of throwing it away. 

Bottomline 

Why have business cards when consumers can enter contact information into their mobile phones? Business cards, however, offer far more than simply giving your contact information.  

They assist in reflecting your brand and provide something for potential customers to remember you by (particularly after brief meetings). So, while creating your business card, create something professional and unique.