Growing Your YouTube Channel: 5 Cutting-Edge Strategies That Work Wonders

Once your YouTube channel starts to experience some serious traction, it doesn’t take long to achieve lift-off and really build some impressive momentum. What sort of strategies should you be using to achieve that growth?

One obvious positive step to take would be to get some professional help and guidance with your online strategies. If you search digital marketing agency Utah, for instance, you will be able to find the help needed on that score.

In the meantime, let’s take a look at some other initiatives. Here’s some cutting-edge strategies that will help you to achieve stellar growth with your YouTube channel.

It’s important to get your head around algorithm’s

A cornerstone of your strategy should be to gain a working knowledge and understanding of how YouTube’s algorithm works.

It is fundamental to success on the channel. This is because it is the algorithm that accounts for deciding about 70% of what people watch on YouTube. As you would expect, the algorithm is constantly evolving, but there are certain factors it prioritizes.

Engagement, relevance, and quality are three priorities to focus on. Likes, comments, and shares influence the engagement numbers. The algorithm matches factors such as content, tags, and title to determine relevance.

Lastly, YouTube’s algorithm is designed to determine the authority and trustworthiness of a channel, and grade it accordingly.

Focus on video length

Another key point to focus on is video length. The most common duration for a video on YouTube is less than three minutes.

Viewers tend to like to be entertained in short bursts. That means you will usually achieve greater success with engagement and sharing if you focus on delivering shorts.

Unfortunately, YouTube shorts don’t have a great track record for generating income, but you can adopt a tactic of presenting a mix of short and long-form content videos. This will cover all bases and allow you to analyze the responses so you can gain some useful insights and data on what works.

Take advantage of SEO keyword opportunities

It can be a powerful tool to build videos based on a single keyword or topic. This SEO tactic is a great way of ranking videos and will help you get a decent amount of viewers.

In a nutshell, building your video around the use of a single, well-chosen keyword or topic, is an excellent way to drive traffic and grow the size of your YouTube audience.

Give your audience what they want via Google

Not surprisingly, given the size and prominence of Google, it commands a lot of respect as a tool for driving traffic to your YouTube channel.

One of the best ways to rank your videos in Google would be to use SEO so that you can target keywords and optimize your video content at the same time. Focus on choosing the right descriptions and titles to help you rank in Google’s search engine results page.

Take full advantage of all available social media channels

It goes without saying that social media channels offer access to a powerful marketing medium. That’s why it makes lots of sense to cross-promote your YouTube videos on other social channels.

This is actually an easy and effective way of growing your audience. Most YouTube users are active on other social networks, so it’s a great way to drive engagement and extend reach.

Adopting these ideas should definitely deliver some positive results. Also, talk to a digital marketing professional to help hone your strategy if you are serious about taking your audience numbers to new and exciting levels.