Smart Ways Businesses Can Diversify with Digital Assets

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The business industry is evolving daily, and one of the driving factors today is digital assets. Not so long ago, most companies preferred traditional investments like real estate, stocks, or keeping cash in the bank. However, today, there are great opportunities in the digital space. Companies can leverage digital assets to diversify and strengthen their finances.

Digital assets go beyond cryptocurrencies like Bitcoin. They also include stablecoins, tokenized assets, NFTs, and even blockchain tools. These assets are fresh ways for companies to grow, manage risks, and even reach new markets. There are a few smart ways companies can do this.

Hold Crypto In Treasury

One of the simplest ways to start is by keeping a portion of corporate reserves in Bitcoin (BTC) or Ethereum (ETH). This strategy has gained traction because it allows companies to protect their value and potentially profit from crypto’s upside.

Some public firms now even call themselves Digital Assets Treasury Companies (DATCOs). These companies accumulate digital assets as part of their business model and not just as a side investment. For example, as of 2025, DATCOs hold 791,000 BTC and 1.3 million ETH, all of which are worth tens of billions of dollars. 

For companies that want to go beyond just holding Bitcoin or Ethereum, crypto launchpads are a good next step. The top crypto launchpads let businesses get into new projects before they become popular, often at better prices. Getting in early can lead to bigger profits if the project does well, just like how venture capitalists invest in startups before they grow big.

However, holding crypto in a treasury comes with risks. Cryptos are volatile, which means their prices can swing a lot. There is also the issue of regulations around crypto holdings in various countries. Companies need to set up good internal controls, such as safe storage, proper accounting, and a way to manage these risks, to get the best out of these opportunities.

Tokenize Assets To Unlock Value

Tokenization is when real-world assets like real estate, art, equity shares, or loans are turned into digital tokens on a blockchain. These tokens represent ownership or rights over these assets. When businesses decide to diversify by tokenizing their assets, they can make them more accessible, easier to trade, and more efficient to manage. 

A recent McKinsey report shows that tokenized financial assets are moving beyond just pilot projects and seeing large-scale use. Some financial institutions now transact trillions of dollars in tokenized assets each month. By 2030, the tokenized market itself is projected to reach $2 trillion, or even double in a bullish scenario. This, however, does not include Bitcoin and stablecoins. 

Another great thing about tokenization is that it lowers costs in some ways. Traditional transfers of ownership usually require a lot of intermediaries, paperwork, legal fees, and even delays. But with blockchain, some of these steps can be automated or simplified.

Use Stablecoins For Payments And Cash Management

Stablecoins are also a smart way for businesses to diversify using digital assets. These are digital currencies tied to a stable asset, like the US dollar. They are very helpful to businesses that want to send money, receive payments, and manage liquidity without the price swings in value that other cryptocurrencies usually have. The most popular are USDT and USDC. 

Stablecoin circulation has doubled over the last 18 months. They now facilitate about $30 billion in daily transactions. Though this is still less than 1% of global money flows, this is evidence of strong growth. Companies that have started using stablecoins can easily save on transaction fees, especially for cross-border payments, and at the same time get settlements faster compared to traditional banking. 

Stablecoins have now become tools for savings and protection against currency devaluation. A report has shown that its supply may reach $300 billion by the end of 2025, and possibly $1 trillion by 2030.

Create Revenue With NFTs And Digital Collectibles

NFTs, also known as Non-fungible tokens, are digital assets. Each one is unique or has a limited run. Businesses looking to diversify can use NFTs to build brand, reward their loyal customers, or sell unique digital products. Several big brands have generated millions from NFT drops. Nike, for example, earned about $185.31 million from its NFT and avatar collections. 

NFTs can help companies diversify offerings. For example, a restaurant, music group, fashion brand, or sports team might issue NFTs for membership cards, art, virtual goods, tickets, or special experiences. These can help them to bring in new customers, create community, and even have a revenue stream different from their usual products or services.

The global NFT market size is expected to reach $232.98 billion by 2030.

Invest In Digital Infrastructure And Tools

Digital infrastructure is the system, platforms, nodes, and tech that make digital assets work properly. This includes data centers, blockchain technology, nodes, wallets, or smart contract platforms. 

Businesses can invest in these tools to access the advantages they bring. This is because they can reduce costs, speed up operations, improve security, and give customers a better experience. Well-built infrastructure also helps a business to scale. If a company has reliable hosting, user interfaces, security, and compliance tools, then adding new digital assets becomes easier and safer. 

In 2024, the digital infrastructure market was worth about $348.59 billion and projected to grow to $1.1 trillion by 2029.

Earn Yield Through DeFi

Businesses can earn interest on their crypto or stablecoin holdings using decentralized finance, also known as DeFi, by using platforms that are available only on the blockchain. Instead of putting their money in traditional banks, companies can choose to lock their funds in smart contracts and get returns directly. 

One of the major attractions of DeFi is yield. While a savings account in banks offers less than 1-3% per year, some DeFi lending platforms can offer 5-15% annually, depending on the asset and the risk level. As of mid-2025, DeFi holds over $63 billion in total value locked, even with market downturns. This is an indication that DeFi is a real financial system and not just a passing trend.

Conclusion

Digital assets are fast becoming part of real businesses’ strategies globally. Companies can now diversify using different digital asset options like earning yield through DeFi, holding cryptocurrency in treasury, launching NFTs, using stablecoins, investing in digital infrastructure, and tokenizing assets. Each of these methods comes with risks and opportunities; however, as long as companies complete due diligence before diversifying, they can grow and scale their businesses using digital assets.