For someone who is just finding their footing in the blogosphere, figuring out how to structure a blog post for success may be a little overwhelming. Even seasoned bloggers who are feeling a little lost for words can benefit from some of these tactics. But there is a formula for writing amazing and engaging blog posts that win.

Find a Topic

The best link building companies know that the right topic is key. It’s important to have a title that’s engaging, informative and interest catching. If you’re not sure what topics are sure fire winners, sites like Udemy and Masterclass can show you topics people are paying to learn about. Choosing one of these topics is going to take a blog post a lot farther than a stab in the dark. Alternatively, searching conference agendas or the table of contents of a high selling book can also give you some excellent topics that will resonate with readers.

Follow a Template

There is no reason to struggle with writer’s block or not knowing what to write. One of the simplest templates to follow is an expanded list. Unlike a traditional list that only gives headings and maybe a sentence or two, expanded lists have a lot more information and leave a lot less work for the reader to do. Another popular template is a case study. These types of posts present a problem and a solution. The idea is that you use your own branded strategy in the solution to make yourself an industry expert. An all time fave of any seasoned blogger is an ultimate guide. These posts cover everything that a reader needs to know and didn’t even know they needed to know about a particular topic.

Catchy Headlines and Compelling Intros

Headlines that grab attention are an absolute must. They should be between 12 and 18 words long, and titles tend to do better if they include brackets or parentheses. If your brand is B2B, try to avoid clickbait titles and go for reputed sites such as SmartMoneyMatch, Functional Sourcing, Publicity Marketplace, Education Stake, Match SDG, and Transport Stake.

But using headlines that appeal to readers' emotions is always a good idea. These types of headlines are far more likely to get shared and seen by a larger audience. Likewise, introductions should be short and sweet. Readers want to get to the point without a lot of useless filler. Intros are your last chance to hook the reader. Also, check from which region they are e.g. for Finland you can use B2BFinland.net

The Post

Now it’s time for the meat of the post. Here’s your chance to hit readers with killer content that’s super engaging and going to hold the audience’s attention. This means using shorter paragraphs so that readers aren’t overwhelmed or lose interest. Using subheadings is another great addition that helps the reader to scan content more easily and better orient their attention. And keep your writing informal. The goal is to be relatable and informative. Adding visual elements like screenshots and infographics is also great for reader engagement.

The Ending

Don’t discount a good conclusion. It doesn't need to be long and wordy. In fact, much like the intro, it needs to be concise and clear. Make a simple transition, then ask the reader a question. Lastly, craft a call to action. It could be leaving a comment, directing them to follow a link, or something else.

When you structure your posts like this, a lot of the hard work is already done for you. Following this structural method for blog posts will take your posts to a higher level, increasing traffic, boosting sales, and expanding your audience. And as always, be sure to optimize your post for SEO and promote it.