7 Video Marketing Tips You Can Put Into Action

Video marketing is an effective and creative tool for building trust with potential customers who can see and hear your ideas. Above all, when real people appear in videos - businesses become human-like and gain influence, reputation and prestige. That's why video marketing is especially effective for service and coaching companies, where the client is buying your expertise and competence.

For example, while YouTube is the second largest search engine in the world, it is far less competitive than Google Search, and by investing in video marketing, you have the potential to capture that traffic and drive it to your business.

The next benefit of video marketing is that its content is much easier to repurpose for other social platforms. You can easily turn your long video into several short videos and post to different social networks. 

So what else is important for success? Let's break it down!

The main theme is ingenuity and creativity

To avoid drowning in an ocean of diverse content, it's no longer enough just to have quality or usefulness. Use one of the tricks - surfing on the waves of trends, as the first videos get maximum recommendations from platforms and users' attention.

When there are few resources for constant surfing, the goldfish - creativity - comes to the rescue. Brilliant ideas come naturally from an all-encompassing understanding of your audience and values. 

Challenges, taboos, hidden dreams, triggers, but acceptable, close and understandable to your target audience - these are the magic tricks that will captivate viewers.

Read more how to create an effective video marketing strategy: https://zelios.agency/video-marketing-strategy/ 

Authenticity in action

Authenticity remains a key trend in video advertising as the foundation of corporate and personal brand strategy. That said, it will be important for loyal customers to know not only about shared values, but also to watch for ongoing support, observe unwavering principles and development in the right direction. 

Consumers love stories of a brand growing before their eyes and overcoming obstacles, so the main theme of the video should be demonstrating benefits, showing value, improving quality and being honest with the customer.

Threads app communicates with a predominantly young, active and conscious audience, 18-24+, no teenagers like on TikTok, and that's why Threads will be a promising channel for organic promotion of small brands.

Although Threads has a small number of users compared to other social networks, there are already many cases when companies successfully use it as an alternative communication channel. 

Focus your attention

A large portion of aspiring entrepreneurs want to create every content format (text, video, photos, graphics) and post it on every platform - blog, YouTube, all social media - to build an audience as soon as possible. In the beginning, choose one content format and one channel. Start with video.

You usually have limited time and resources in the beginning and that's the problem.

If you publish content regularly on one platform rather than situationally on all possible platforms, you'll see better results.

Put all your resources into growing your audience on one channel with one content format, such as short videos about your customers' positive experiences.

Collaborate with authors and experts

One strategy for online promotion is to collaborate with other authors and experts, which requires little effort and often yields good results. Collaboration has several advantages:

• When an author/expert shares content with their audience, you increase brand awareness through video.
• You earn trust by being associated with that author.
• You build true relationships in the industry, which can lead to more sales in the future.

Start with side businesses if you don't have subscribers on any platform. For example, if you're building a fitness coaching business, you can start with companies that sell fitness equipment or collaborate with doctors. 

You could offer a partnership to a sportswear store and do a video review on their products. Or you could interview an endocrinologist and create shareable content on the topic of how hormones affect weight.

Collect email addresses

Most people watch a video and never come back to it again - and as a consequence, they never become customers. As a way to solve this problem and make sure you can show anyone more content, ask for their email address. 

Of course, people won't just give you their email address - you need to offer them something they really want, like a discount, a helpful tip, or a link to a valuable resource. Once you have their email address, you can remind them about you on a regular basis.

Repurpose your content

The process of establishing a seamless content experience and accumulating subscribers on one platform can take weeks or even months. Only after you've worked out all the nuances and decided on your video content style and posting frequency, plug another platform into your content strategy. In doing so, instead of creating entirely new content, epackage existing content for other platforms.

Repackaging or repurposing content is adapting and optimizing a single piece of content for different platforms. For example, in the case of long videos for YouTube, they can be chopped up for YouTube Shorts, TikTok, and Instagram Reels.

Publish regularly

Free content promotion brings better results in the long run, but you have to work on it regularly and wait for results to show up. The main reason most content strategies fail is because marketers give up too soon.

Use this three-step approach to ensure that you're publishing videos on a regular basis:

1. Set aside time once a week to create a script and compile your content. Ideally, set aside an hour or two in the morning before you do anything else to look for ideas.
2. Plan to publish content in advance. Do it immediately after you've finished writing. 
3. Avoid analytics. This may seem counterintuitive, but if you constantly check analytics in the early days and see that the reach is very small, you'll get frustrated. For the first few months, just publish new content.

When you have enough data to see real patterns, only then you can start analyzing the most effective video clips. Also, in the early days, reposts are most important.

Bonus point: Live streaming

Online broadcasts allow you to gather more people than any offline event, they are less expensive, do not require renting a venue, and therefore save money on organization. The real boom happened during the pandemic, even though live streaming has been around for a long time. But it's not too late to start now.

You can host live streams to present your product, service or company news. Thanks to the advantage of live communication, viewers will feel like they are part of it, not just outside observers. Also to increase the interest of viewers - it will help to increase the interactivity of the broadcast, for example, adding polls to choose the further topic of the broadcast.

Summary

Video marketing is an indispensable tool for any modern brand. It should be used as a potential mechanism to increase audience loyalty, attract new customers and favorably present your product. 

To effectively use video as part of a marketing strategy, it is important to define its purpose, analyze the target audience and create sincere and high-quality content.