Prepare to be captivated by the magic of AI:
AI Productivity Power-Up: 1-Day Workshop for Beginners
Workshop Goal: To equip beginners with a practical understanding of everyday AI tools, enabling them to enhance personal and professional productivity, automate tasks, and leverage AI for growth.
Target Audience:
Primary:
Small Business Owners & Entrepreneurs
Freelancers & Solopreneurs
Marketing Professionals (Junior to Mid-Level)
Administrative Professionals & Office Managers
Students & Recent Graduates
Anyone curious about AI but overwhelmed by the jargon and wanting practical applications.
Minimum Requirements : Zurich-based or willing to travel, comfortable with basic computer/internet usage, seeking tangible ways to improve efficiency, potentially looking to upskill for career advancement or business growth. No prior AI knowledge required.
Pricing: CHF250 per attendee - NEW YEAR DEAL EARLY BIRD
(Full day of practical training, hands-on exercises, resource materials, potential for significant productivity gains/ROI).
Venue : Zurich. Exact venue will be revealed to attendees who purchase tickets
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Workshop Agenda (10:00 AM - 5:00 PM)
(Timings are approximate and include buffer time)
9:45 AM - 10:00 AM: Registration & Welcome Coffee
Attendees arrive, check-in, grab coffee, light networking.
10:00 AM - 10:15 AM: Welcome & Introduction (15 mins)
Instructor Introduction
Workshop Overview: What well cover, learning objectives, focus on practical application.
Icebreaker: Quick introductions (Name, Role/Interest, One thing they hope to learn about AI).
Logistics: Breaks, lunch, Q&A encouragement.
10:15 AM - 11:00 AM: Module 1: Demystifying AI & GenAI (45 mins)
Goal: Understand the basics, differentiate AI types, and see the relevance.
Content:
What is AI? (Simple terms, relatable examples: Netflix recommendations, spam filters).
What is Generative AI (GenAI)? (Focus on creation - text, images, etc.).
Key Difference: AI learns patterns, GenAI creates new content based on patterns.
Why Now? (Data explosion, computing power, model advancements).
Everyday Examples You Already Use (Maybe without realizing).
Focus: How GenAI can be a tool for everyone, not just tech experts.
Materials: Slides with clear visuals, simple definitions, relatable analogies.
Activity: Quick poll/discussion: "Where do you think you already interact with AI?"
11:00 AM - 12:00 PM: Module 2: Meet the LLMs & Master Prompting (60 mins)
Goal: Understand Large Language Models (LLMs) and learn the crucial skill of effective prompting.
Content:
What are LLMs? (e.g., ChatGPT, Claude, Gemini) - Analogy: Super-powered predictive text engines trained on vast data.
How they work (Simplified: Predicting the next best word).
The Power of Prompts: Garbage In, Garbage Out. Quality In, Quality Out.
Key Elements of a Great Prompt:
Role: "Act as a..." (Marketing expert, friendly coach, concise summarizer).
Task: "Write," "Summarize," "Brainstorm," "Translate," "Critique."
Context: Provide necessary background information.
Format: "List," "Table," "Email," "Blog post," "Paragraphs."
Tone: "Formal," "Casual," "Enthusiastic," "Persuasive."
Examples: Good vs. Bad Prompts.
Introduction to key free/freemium LLM tools (ChatGPT, Claude.ai, Google Gemini).
Materials: Slides, Prompting Cheat Sheet/Template (digital/print).
Activity (Hands-on):
Provide a scenario (e.g., "You need to write a short, friendly email reminding a colleague about a deadline").
Attendees practice crafting a prompt using the template on their chosen LLM tool.
Share & compare results/prompts briefly.
12:00 PM - 12:15 AM: Coffee Break (15 mins)
12:15 PM - 1:30 PM: Module 3: GenAI Showcase & Practice (Text & Image) (75 mins)
Goal: Explore different types of GenAI tools and practice using them for common tasks.
Content:
Text Generation (Deep Dive):
Use Cases: Drafting emails, brainstorming ideas, writing blog post outlines, summarizing long documents, creating social media captions, rephrasing content.
Live Demos: Showcasing various text generation tasks with an LLM.
Image Generation (Introduction):
What is it? (Creating images from text descriptions).
Tools Overview: (e.g. Gemini AI Studio, Claude, DALL-E 3 (via ChatGPT Plus/Copilot), Adobe Firefly, Canva Magic Media).
Basic Prompting for Images (Subject, style, composition, lighting).
Use Cases: Blog post images, social media visuals, presentation graphics, concept visualization.
Ethical Considerations/Limitations (Copyright, realism, bias).
(Brief Mention): Other GenAI types (Audio: voice cloning/generation; Video: simple avatar videos).
Materials: Slides, Links to tools, Example prompts for text & images.
Activity (Hands-on):
Text: Attendees use an LLM to complete a specific task (e.g., "Generate 5 blog post titles about [topic relevant to audience]" or "Summarize this provided paragraph into 3 bullet points").
Image: Attendees use a free image generator (e.g., Gemini, Claude, Chat GPT, Canva Magic Media) to create an image based on a simple prompt (e.g., "A friendly robot helping someone organize their desk, cartoon style").
1:30 PM - 2:15 PM: Lunch Break (45 mins)
2:15 PM - 3:15 PM: Module 4: AI for Productivity & Automating the Mundane (60 mins)
Goal: Identify and apply AI to reduce repetitive tasks and boost personal efficiency.
Content:
Identifying Time-Consuming Tasks: What drains your energy? (Email overload, scheduling, note-taking, repetitive writing).
Using LLMs for Task Management: Brainstorming to-do lists, prioritizing tasks, drafting meeting agendas/summaries (from notes).
Email Management: Drafting replies, summarizing long threads, creating email templates.
Information Synthesis: Summarizing articles, reports, meeting transcripts (if available).
Content Repurposing: Turning a blog post into social media updates, or presentation notes into an email.
Concept of Simple Automation: Using AI to streamline multi-step processes (e.g., "Draft a follow-up email based on these meeting notes"). Mention Zapier/IFTTT conceptually as next-level automation, but focus on LLM capabilities for this session.
Materials: Slides, Use case examples, Prompt examples for productivity tasks.
Activity (Hands-on/Discussion):
Attendees identify 1-2 personal/professional mundane tasks.
Brainstorm in pairs or small groups how an LLM could help alleviate those tasks.
Craft a prompt for one identified task using an LLM.
3:15 PM - 4:15 PM: Module 5: AI for Business & Growth (Marketing, Leads, Websites) (60 mins)
Goal: Explore how AI can directly support business activities, particularly for SMBs/freelancers.
Content:
AI for Marketing:
Content Creation: Blog ideas, ad copy, social media calendars, video scripts (outlines).
Market Research: Analysing competitor websites (using AI summary), identifying trends (using AI browsing features), understanding customer sentiment (summarizing reviews).
SEO: Keyword research ideas, generating meta descriptions.
AI for Lead Generation:
Identifying Potential Leads: Researching industries/companies (using AI browsing).
Crafting Outreach: Personalized email/LinkedIn message templates.
Creating Lead Magnets: Brainstorming ideas (eBooks, checklists), drafting content outlines.
AI for Simple Website Creation:
Concept: Using AI-powered website builders (e.g., Durable.co, Framer AI, Wix ADI, Hostinger AI Builder) to generate a basic website structure and content quickly.
Live Demo: Showcase creating a simple landing page using one such tool, emphasizing speed and ease for beginners (not a deep web dev session).
Use Case: Creating a quick portfolio, landing page for a new service, simple online presence.
Materials: Slides, Tool examples/links, Marketing/Lead-gen prompt examples.
Activity (Hands-on/Demo Focus):
Attendees practice generating marketing copy (e.g., "Write 3 Facebook ad headlines for a productivity workshop") using an LLM.
Engage with the live demo of the AI website builder, asking questions.
4:15 PM - 4:30 PM: Coffee Break (15 mins)
4:30 PM - 5:15 PM: Module 6: AI as Your Colleague, Coach & Mentor (45 mins)
Goal: Shift mindset to view AI as a collaborative partner for improvement.
Content:
Beyond Task Execution: Using AI for ideation, feedback, and learning.
AI as a Brainstorming Partner: Generating ideas, exploring different angles, overcoming creative blocks. ("Act as a marketing expert and brainstorm 10 unconventional ways to promote...")
AI as a Sounding Board/Critique Partner: Getting feedback on writing, ideas, presentations. ("Critique this paragraph for clarity and conciseness," "What are potential weaknesses in this business idea?").
AI as a Coach/Mentor: Asking for advice on skill development, getting explanations of complex topics, creating learning plans. ("Explain [complex topic] simply," "Create a 1-week learning plan to improve my presentation skills," "Act as a supportive coach and help me reframe this negative thought").
Improving Quality of Life: Using AI for personal learning, hobby exploration, planning trips, generating creative writing prompts.
Materials: Slides, Thought-provoking prompt examples for collaborative use.
Activity (Reflection/Pair Share):
Attendees reflect on one area (personal or professional) where they could use AI as a coach or brainstorming partner.
Share their idea with a neighbour.
Optional: Craft a prompt for this scenario.
5:15 PM - 5:45 PM: Ethics, Limitations & The Future (30 mins)
Goal: Provide a balanced perspective on AIs capabilities and challenges.
Content:
Accuracy & Hallucinations: AI can be confidently wrong. Always verify critical information.
Bias: AI learns from data, which can contain biases. Be aware of potential skewed outputs.
Privacy & Security: Be cautious about inputting sensitive personal or proprietary information into public AI tools. Understand tool policies.
Copyright & Ownership: The landscape is evolving, especially for GenAI outputs.
The Human Element: AI is a tool, critical thinking, creativity, and emotional intelligence remain crucial.
Staying Updated: The field moves fast! (Mention reliable sources/newsletters).
Future Trends (Briefly): More integration, multimodality, personalization.
5:45 PM - 6:00 PM: Wrap-up, Q&A & Next Steps (15 mins)
Recap: Key takeaways from the day.
Open Floor Q&A: Address remaining questions.
Next Steps & Repeat Business:
Encourage attendees to practice using the tools.
Tease Future Workshops: Mention potential follow-up courses (e.g., "Advanced AI for Marketing," "AI Automation Deep Dive," "Building AI-Powered Business Processes"). Offer an exclusive discount for todays attendees if they sign up within X days.
Provide a resource list (links to tools, further reading, prompt guides).
Request Feedback: Share a link to a feedback form (essential for improvement).
Thank attendees for participating.
Course Materials Checklist
Participant Workbook (Digital PDF & Optional Print):
Agenda
Key Concepts & Definitions (Glossary)
Prompting Template/Cheat Sheet
Space for Notes for each module
Instructions for Hands-on Activities
Links to all mentioned AI tools
Resource List (Further reading, useful websites, newsletters)
Contact Information & Link to Feedback Form
Information/Discount Code for future workshops.
Attendees
We are curating a space for innovators across industries. You will likely connect with:
Professionals in other industries
Business Owners
Students
Consultants
Build connections with others passionate about learning AI.
Venue
Zurich
Exact address will be revealed to attendees who have purchased tickets