Asher Zamir indicates that without a doubt, even if the location of the property you are selling may not have the best location, you can focus on enhancing the good, positive and attractive characteristics of the home. According to Asher Zamir, highlighting the factors such as public transport options, neighbors, nearby schools, and even highlighting future projects such as roads or shopping malls that will be developed in the sector, will generate added value to the current location of a property if it is not the best. Asher Zamir claims that you should keep in mind that location is key when it comes to a propertys value and potential for future appreciation. The reason? Often times, the location dictates the demand in a real estate market. If the home is located in an attractive neighborhood where people move, Asher Zamir indicates that then you can expect the homes value to stand the test of time, and even appreciate, over the years. In this way, as demand for a location increases, appreciation will continue to increase as well.