Best Online Marketing Strategies: To Improve Your Digital Presence

Article about Best Online Marketing Strategies: To Improve Your Digital Presence

Published by

John Phil activities: Digital Executive

Jul 13, 2021

Do you want to promote your business? Or Do you want to drive more leads for your business from digital channels like search engines, email marketing, and social media? But I dont know how to reach more customers and earn more revenue online.


Strong knowledge of online marketing strategy will help you boost your business. So, before you can put these strategies to work helping your business, you need to understand what each one involves and what are the benefits of using them. To help you get started marketing your business online, here is a quick guide on top online marketing strategies to grow your business. 


Best Online Marketing Strategies

  • Search Engine Optimization (SEO)

  • Pay Per Click (PPC)

  • Conversion rate optimization (CRO)

  • Social media marketing

  • Content Marketing

  • Email marketing

  • Influencer marketing

  • Reputation management

  • Affiliate Marketing


1.Search Engine Optimization (SEO)

Search engine optimization, or SEO, is an online marketing strategy for improving your sites rankings in search engine results for keywords and phrases related to your business. It involves identifying relevant keywords and phrases your target audience uses when looking for products or services like yours, then working towards gaining a better ranking for those keywords.

SEO can be broken into two subcategories: On-page and off-page SEO.

On-page SEO refers to any optimization that performs on your website. It can include:

  1. Integrate relevant keywords into your pages.

  2. Optimize your title tag and meta description.

  3. Create user-friendly content.

  4. Optimize images.

  5. Optimize your URLs.

  6. Use internal links on your pages.

  7. Improve site load speed.

  8. Add responsive design to your website.

  9. Creating and updating content about your products and services

Off-page SEO, on the other hand, refers to optimization that occurs away from your website, primarily involving earning quality backlinks to your website from other reputable sites.

Both on-page and off-page SEO can help your site gain higher in search results and ultimately allow you to reach more customers and earn more revenue online.

Top Benefits of SEO

  • Increases site organic discovery

  • Drive high-quality website traffic

  • Offers impressive ROI

  • Improves  site credibility & trust

  • Provides 24/7 promotion

  • Targets the entire marketing funnel

  • Reaches your entire target audience

  • Optimizes user experience

  • Enhances PPC success.


2.Pay Per Click or Pay Per Call (PPC)

Pay-per-click (PPC) is a popular internet advertising model used to drive traffic to websites in which advertisers pay each time a user clicks on one of their online ads. With PPC, marketers bid for placement in a search engine’s sponsored ad for specific keywords and phrases. If your bid is among the highest for any keyword, your ad will appear above organic search results when users type that keyword into the search bar.


Top benefits of PPC ads:


  • Drive instant traffic to your site

  • reach audiences cost-effectively

  • PPC ads drive warm leads

  • PPC ads lead to positive ROI

  • Offer multi-layered targeting options

  • PPC ads allow for smart retargeting

  • Boosts your site credibility and authority



3. Conversion rate optimization (CRO)

Conversion Rate Optimization(CRO) is one of the best online marketing strategies to increase the percentage of visitors to your company site who take the desired action.

CRO allows you to test and understand which elements(like buttons, images, and various layouts) resonate with potential customers and can help you optimize your site and ultimately earn more conversions and revenue.


Top Benefits of CRO

  • Helps You Understand Your Customers Better

  • Gets You More leads

  • Increases Your Website Profits.

  • It Becomes Your Secret Weapon. 

  • Leverages Your Current Website Traffic. 

  • Lowers Your Customer Acquisition Costs. 

  • Allows You to Beat Your Competition. 

  • Improves Your Brand Perception.


4.Social Media Marketing

Social media marketing is one of the most preferred online marketing strategies. Where you can use social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Maintaining a presence on social media platforms can help your brand connect with current and potential social media customers, making it a must-use online marketing strategy.

Top Benefits of Social Media Marketing

  • Increased brand awareness

  • Drive more inbound traffic

  • Improved your site SEO rankings

  • Higher conversion rates

  • Better customer satisfaction

  • Improved brand loyalty

  • More brand authority.

  • Cost-effective marketing

 

5.Content Marketing

Content marketing is an internet marketing strategy or technique of creating and distributing valuable, relevant, and consistent quality content to attract and acquire a clearly defined audience – with the objective of driving more leads.

Content marketing is one of the most effective internet marketing strategies to develop a content strategy with the objective of generating new leads online.


Top Benefits of Content Marketing

  • More on-site content

  • Higher visibility in search engines

  • Higher domain authority

  • More referral traffic

  • More social traffic 

  • Increased conversion potential

  • Improved brand reputation

  • Tighter customer/reader relationships


Essential content marketing  practices

  • Strategize and plan your content calendar.

  • Perform keyword research.

  • Develop engaging content.

  • Focus more on evergreen quality content.

  • Use personalization

  • Understand the audience and create their personas.

  • Use your analytics to optimize your content.


6.Email Marketing

Email marketing is a form of online marketing strategy for businesses that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience and keep them engaged between purchases. Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content to drive their engagement. From crafting the perfect subject line to images that resonate with your customer choice, and valuable content that helps your audience communicate with your brand.


Measure Benefits of Email Marketing

  • Allow reaching a global audience

  • Easy to share

  • Easy measurable

  • Easy to get started

  • Drive revenue

  • Deliver targeted messages

  • Reach an already engaged audience


7.Influencer marketing

Influencer marketing is a form of online marketing strategy involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. With influencer marketing, you can connect with online influencers to market its products and services that can help you attract loyal customers.


Top  Benefits of Influencer Marketing

  • Quickly Builds Customer Trust

  • Improves Brand Awareness

  • Enriches Your Content Strategy

  • Effectively Reaches Your Target Audience

  • Provides Amazing Value to Your Audience

  • Builds Winning Partnerships.



8.Reputation management

Reputation management also referred to as rep management, online reputation management, or ORM is an internet marketing strategy that attempts to shape public perception of a person or organization by influencing online information about that entity. Reputation management practices help your business appear to be more trustworthy in the eyes of Internet searchers.


Major Benefits of reputation management

  • Reputation Builds Credibility

  • Builds a Brand Image

  • It boosts sales

  • Builds Customer Trust

  • Improves Search Engine Rankings

  • Cost-effective Marketing

  • Increases Positive Returns

  • Reduces the risk of low reputation


9.Affiliate Marketing

Affiliate marketing is a type of performance-based online marketing strategy in which a business rewards one or more affiliates for each visitor or customer brought by the affiliates own marketing efforts.


Top Benefits of Affiliate Marketing

  • It helps broaden your audience reach.

  • Affiliates can boost your brand reputation.

  • Its a cost-effective marketing strategy.

  • Rapidly scale your site traffic and sales.

  • Drive more sales and conversions.


Conclusion:

After having a better understanding of the different types of internet marketing strategies one other key advantage these strategies offer. Now It’s time to pick a suitable one for your company or go for multiple, depending on your business type!