Digital marketing and the way it works

Article about Digital marketing and the way it works

Published by

Aug 11, 2021


I am glad to know that you are interested in digital marketing. It is one of the hottest skill right now and will have a great future in coming years.

I have tried to explain about digital marketing briefly from its components/ modules to job profiles that are assigned to professionals.

What is Digital Marketing?

Digital Marketing is simply marketing of products and services using digital technologies. Number of internet users is drastically increasing each day. People are spending most of their time over the internet which makes digital marketing most preferred way of marketing. It is cost efficient than any other marketing method.

Major Components of Digital Marketing

·         Content Marketing: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Ref: Content Marketing Institute

·         Website Designing: Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.

Ref: Techterms

·         Search Engine Optimization(SEO): Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine— including Google, Bing, Yahoo and other search engines.

Ref: Webopedia

·         Social Media Marketing: Social media marketing refers to the process of gaining traffic or attention through social media sites.

Ref: Search Engine Land

·         Paid Search(PPC): PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Ref: Wordstream

·         Google Analytics: Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.

Ref: TechTarget

·         Mobile Marketing: Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.

Ref: Techopedia

·         E-mail Marketing: Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.

Ref: Techopedia

·         Affiliate Marketing: Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

Ref: Shout Me Loud

·         Online reputation Management(ORM): It is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.

Ref: Techopedia


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