Lessons to learn from the marketing strategies of Netflix 

Article about Lessons to learn from the marketing strategies of Netflix 

Nov 25, 2021

We are all familiar with Netflix since we have used it to view our favorite television series and movies. Whether it was to spend an evening at home binge-watching your favorite show or to spend the weekend watching a movie with friends, Netflix almost never disappoints.


While you're at it, have you ever considered how Netflix grew to be such a behemoth in the entertainment industry? Even if you're not in the entertainment industry, the evolution of the streaming platform into the monster it is today is very fascinating.


Did you know that their marketing is carefully focused on delivering value while minimizing advertising expenditures?


After discovering this nugget of information, I felt it would be prudent to share what I've learned about this digital marketing prodigy's powerful strategies.


What’s the story behind Netflix?

Netflix was founded in 1997 in Scotts Valley, California, by two friends, Reed Hastings and Marc Randolph. The original premise was a pay-per-rent service for movies that were shipped and delivered to your doorstep.


What set it apart from other providers was the absence of late fees. You could keep the DVD for as long as you wanted and then exchange it for another film of your choosing.


This service has certainly evolved over the years – from introducing a low monthly subscription fee, to offering unlimited DVD rentals, to adding a personalized movie recommendation system, to obtaining From filing patents to streaming movies online, launching original feature films and television shows, winning Emmy and Academy Awards, and reaching over 140 million customers in over 190 countries.

What can we learn from Netflix’s marketing tactics?


Netflix appears to prioritize content and social media promotion.


What is the reason? They are aware of the situation.


Times change, technology changes, and people embrace these changes because they understand that if they do not adapt, they will be left behind.


Not only has Netflix achieved tremendous success in a short period of time, but it has also set the standard for digital marketers, reminding us of the critical nature of relevance. Their marketing is a combination of art and science — a potent combination of data and creativity.

Humour in advertising is the next best thing

I've always believed that when used appropriately, humor in advertising can generate a high level of engagement.


There is a risk associated with this strategy because comedy is not always appreciated in the same manner and may fall short of conveying what you intend and come across as nasty and insensitive.


If you're going to take a page from Netflix's book, keep in mind that they employ humor to connect with their audience.


Use comedy sparingly and only when it is appropriate and non-controversial for the product or service you are advertising. Have fun, but not at the risk of portraying your brand as callous and uncaring toward consumers.


Memes are the biggest gift for social media marketing

Would you believe me if I told you that Netflix's official Twitter account is essentially a meme account? If you check it out, you'll note how casually they post tweets and how much attention they receive.


Their tweets are not sponsored, they rarely include hashtags, emojis, or millennial catchphrases, yet they are exceedingly charming and clever - to the point that it's difficult to scroll past them without wanting to share their material.


The most important thing we can take away from their initiatives is their commitment to creating unique, personal, and real content that takes a strategic and creative approach to social media.


Additionally, take note of how hard they strive to be relevant. They've created a deep connection with their audience and subtly increased brand loyalty through the use of memes and humor.


Marketing advice: Adapt to the times! Investigate the many marketing techniques that are generating traction and engagement. Even if they are difficult to implement immediately, determine how you can improve your relatability and engagement with your consumers.


Appreciate your customers for choosing you


Netflix retweets amusing tweets from their followers and encourages them to create content. This is not a novel concept, and it is certainly not unique to Netflix, but their efforts are unquestionably the most effective at generating participation.


Netflix, as a global behemoth, delivers ample recognition and gratitude to its subscribers, which explains why the streaming site is so popular. We all crave recognition and admiration, and I'm sure that if an international business like Netflix clone app offers it to you for free on social media, you're likely to gravitate toward them.

Never fail to engage with your customers 

Netflix makes the most of social media. They develop polls, pose compelling questions, and track the responses and responses they receive from their followers. This leads to individuals initiating conversations about their brand and even informal conversations about a variety of other topics.


Because Netflix has a reputation for replying with clever and amusing responses, they receive more responses to their polls and inquiries, encouraging fans to continue the dialogue and generating additional awareness for Netflix.


Marketing tip: All social media sites offer a variety of ways to interact with your clients. Utilize these approaches – postings, polls, questions, tales, and videos – to improve customer interaction and to do so more frequently to maintain their attention and interest.


Find out more about your customers and personalize your messaging


Netflix closely monitors your browsing activity.


If you look closely, you'll notice that all of the emails and push notifications they give you are tailored to your preferences based on the data they collect from you. While there is some criticism about the collecting of browser data, Netflix uses this information to improve their customers' experience. As such, it is perhaps less sinister than organizations such as Facebook.


Their email designs are straightforward, and in comparison to other firms who send emails, their approach is straightforward and persuasive. If you receive emails from Netflix, you're probably familiar with how they advertise a specific television show or feature film with a clear call to action button without inundating you with recommendations.

Adopt quality content and relevant marketing strategies to enjoy Netflix-level success


Netflix began by renting DVDs in the same way that Blockbuster did, at a period when Blockbuster already dominated the video rental industry. Netflix does not impose late fees and let users to keep DVDs for an unlimited period of time. Late fees were a significant source of revenue for Blockbuster.


Despite the lack of social media, Netflix understood their customers better than Blockbuster and altered their marketing strategies to better serve them. Blockbuster failed to recognize the significance of this and made no significant changes, which ultimately contributed to their demise.


Netflix has always been at the top of the game when it comes to the sheer volume of creative, high-quality, and relevant marketing methods. Netflix's content strategy now, in the age of social media, maintains them one step ahead of contemporary competitors such as Amazon Prime, Hulu, and HBO.


Your marketing plan should be imaginative, adaptable, and focused on creating high-quality, relevant, unique, and personalized content to engage your customers online. Encourage interaction and express gratitude to your consumers for picking you over your competition.


Most importantly, keep an eye on Netflix and see what they're up to.



Articles authored by stephenie peterson