Do you have a big SEO campaign that is about to be rolled out? If so, then take a brief moment to see if it hits all of the important highs to be successful. To get a good ROI on your hard work, go over the basics with a trained eye.

1. Learn from the Competition

Most of your competition is taking advantage of a guest post service. This puts them in an advantageous position when dealing with the deeper parts of SEO. Consistency with their methods means they are more than likely to spend less money than you to maintain a good ranking. It then becomes vital to use a service if you want to replicate this type of success. Instead of spending months to get things right without help, shorten that time so that you can use company resources where they matter.

2. Where Does Your Current SEO Stand?

The biggest mistake companies make is trying to start their SEO strategies from scratch. If you’re not constantly building your SEO off of the back of previous information, then you’re leaving money on the table. Even bad information is useful since it helps you learn what doesn’t work in modern marketing. To get the highest ROI, combine all of your past and present knowledge of SEO to create a more profitable future. This qualifies as another reason to learn from the competition and pay close attention.

3. Don’t Overthink Search Friendliness

It’s common to see companies stuff their web pages with SEO like a Thanksgiving turkey. This isn’t optimization and will have the opposite effect when determining long-term rankings. You have to put effort into mixing SEO with good content. Sometimes that means sacrificing structure, and other times it means adding one less link. The point is to create a page that tells the search engine your content answers the viewer’s query. This is a small but very important bit of information about any successful SEO campaign.

4. Mix Up the Keywords

Both low and high-volume keywords have a place. If you only target the high-volume keywords, then there is a good chance you are missing out on specific audience needs. Remember that the majority of companies are already prioritizing high-volume keywords. That leaves a big opening for companies that want to swoop in and take on lesser-known targets. Stay creative with your output, and SEO will always be optimized for the best results. 

5. Prune Old Content

It can be hard to let go of old content when you’ve put your heart and soul into a campaign. Instead of holding onto old content that has run its course, use the data collected from that page to create new content. Companies that let old content hang around are decreasing the value of their entire website. These indexed pages are no longer participating in the growth of your success, so unpublish them so that search engines don’t penalize your current content. 

Becoming the Best