7 Reasons Email Marketing is Still a Viable Marketing Solution for Your Small Business

Marketers of today must accomplish more with less. They must maintain a tight budget while establishing a personalized connection with their target. Marketers use email marketing software in order to connect with prospects and clients in a highly targeted manner, helping them succeed in generating income for their companies.

According to numerous studies, no marketing category has the longevity of email marketing. While various marketing fads come and go, email is still the most effective channel at the marketer's disposal in the current world.

What Is Email Marketing?

Email marketing is essentially direct marketing that employs customized emails to inform your email list about your goods or services. Additionally, it can persuade your email list to carry out a certain activity, such as scheduling a demo, making a purchase, signing up for a trial, or signing up for an event.


Aside from order confirmations and direct responses to consumer inquiries, a business’s email might be categorized as email marketing. Internet marketing, which includes online marketing through websites, social media, blogs, and more, includes email marketing as one of its subsets.


Email marketing might include partner offers or newsletters with company information, sales incentives, and subscriber-only offers. If there is a natural disaster or business controversy, marketing emails may also aim to communicate a general message on the company's behalf.


Now, emailmarketing software is a type of service-based software that marketers use. This software can be used for many various things, such as generating an email subscriber list, designing and building unique email templates, and segmenting lists to send more focused, relevant emails.


The software gives marketers access to a wide range of services, resources, and capabilities that let them do much more than just send emails.

Why Should Businesses Use Email Marketing?

1. Email Marketing Is Cost-Effective

Email marketing is less expensive than traditional marketing strategies. You are not required to pay for printing, postage, advertising space, or any other related expenses. Additionally, the Direct Marketing Association predicts that for every dollar spent on email marketing, $40 is generated.

You won't be required to pay for any photo shoots, location costs, printers, postage, or placement. Only a copywriter and graphic designer are required (assuming you aren't utilizing stock photos). Even one member of your team could do this.

Email campaigns can be created quickly as well. For example, you can create an email in a day if necessary, which is much more economically efficient than the time it takes to create a direct mail or print campaign.

Since marketers are constantly constrained by time and financial resources, email marketing efforts can be more effective while producing leads and income.

2. Email Marketing Has High ROI

Given email's unrivaled capacity to increase conversions, it stands to reason that email is the best marketing channel for increasing ROI for your business. For every dollar spent on email marketing, firms receive an average 3,800% return on their investment.

Email enables you to be very targeted with your communications, unlike social networks where you send status updates to every follower regardless of their location, interests, or past purchases.

Your ability to be more focused depends on how much information you have about your consumers in an email marketing tool that includes insights obtained from connected systems like your CRM, customer support solution, etc.

These tools use segmentation and dynamic content to convey the appropriate message to the appropriate user. They may, for instance, make sure that men in Australia receive emails about wetsuits during the winter while women in the United States receive promotions about bathing suits during the summer because they are aware of their subscribers’ gender and geographic location.

By using segmentation and dynamic content, companies can ensure that the content they send is pertinent to each receiver, encouraging click-throughs and purchases and boosting the return on investment of their email marketing campaigns.

3. It allows You To Target And Segments Your Audience Easily

Marketers are aware that segmenting email marketing lists can raise clickthrough and open rates. However, the most recent user data from Mailchimp revealed that segmented campaigns receive 64.78% more clicks and 14.37% more opens than non-segmented campaigns.

Nevertheless, determining the most effective approach to segment your email marketing lists can be challenging. Here are a few ways emails are segmented.

Demographics: Many marketers start their email marketing segmentation by looking at demographic information initially. Age, gender, corporate position, and income level are just a few of the factors that can reveal a lot about a person's needs and interests.

Surveys: You have the chance to obtain not only this crucial demographic data but also perceptions of people's tastes, preferences, and beliefs by participating in a survey.

Email engagement: Another very simple approach to segment your lists is through email engagement. By distinguishing between active and inactive users, such as those who haven't opened your emails in three months, you can segment by engagement. Then you can develop a targeted campaign aimed at reawakening your dormant subscribers.

Other forms of segmentation include geographic area, the amount spent, past purchases, position in the sales funnel, consumer website behavior and personal interests.

4. It Helps You Build Relationships

The relationships your business can establish with clients over time will determine its long-term success. One of the finest ways to develop relationships with your current clients and distribute your best content is through email marketing.

Understanding your audience and the rationale behind their first decision to entrust you with their information is crucial when developing email marketing campaigns.

You have complete control over what you share with your audience and when with email marketing. With proper planning, you will be able to provide your consumers with high-quality communications through the emails you send, improving conversion rates and reducing unsubscribe rates. To keep your audience engaged with your email marketing, you must consider what will interest, inform, or entertain them.

With email marketing, you can establish a relationship with your clients that may result in word-of-mouth sales. The most enduring and devoted consumer connections frequently develop through this channel.

5. Easy To Track And Measure Your Results

You probably have a good understanding of all the numbers you need to work with to account for your spending, whether you're a marketer or business owner. Accounting and measuring are made simple with email marketing. The majority of email marketing platforms give you access to vital figures like:

-          Emails opened

-          Click Rate

-          Reports on deliveries

-          Click percentage

-          Emails opened by location

-          Emails opened via a computer or browser

You can easily justify your marketing efforts thanks to the wealth of information available to you, and you also have access to useful, practical information.

6. Boosts Your Brand Awareness

Establishing brand recognition is crucial for any new or expanding firm. Brand recognition is that intangible factor influencing people to pick your items over rivals'. They are more likely to buy from you if they know you better. The process of gaining attention leads to awareness. By being visible, you allow others to discover more about you.

There are several ways to use emails to keep your readers' interest. After getting consent, you can send subscribers the following through email:

-          Industry news

-          Expert opinion

-          Market updates

-          Blog posts

Although none of these examples should directly mention your company, they should all be related. These emails will demonstrate to your clients that you care about them beyond just your name and will help you increase brand awareness. Then, you can periodically send emails promoting your product to stay on people’s minds.

7. Helps Your SEO Efforts

There are various methods to harness the power of SEO and email marketing, from teaching you how to speak to customers more precisely to guiding you toward which pages to push. You need to be flexible with your email marketing. You should have much to give, from engaging and educational to sales-oriented, promotional content.

Certain content will undoubtedly do better than others. When it does, you not only learn how to format your emails going forward, but you also learn which pages to promote for better results.

SEO involves more than just employing keywords to improve page rankings. It has to do with the ability to highlight certain pages over others. Let's say you own an auto company that sells car parts, and your educational emails about automotive history and vintage cars are becoming much more popular.

You should consider publishing these topics twice as much in your blog posts. Even if they haven't yet discovered you, there's a good probability that others would enjoy it if your present subscribers do. By acquiring more of the same kind of subscribers as you now have, you can work to expand your email list.

Using additional keywords gives you some diversity when you're vying for those coveted high rankings, even though some phrases will work better for blogs and others for landing pages.


This article should help you understand all the wonderful things email marketing can do for you if you're thinking about adopting it for your business or are just unsure if your existing email program is worthwhile.

While all of the aforementioned reasons are well-known and practically attainable, it's crucial to keep in mind that your email marketing should have a clear execution strategy. Finally, it takes perseverance and patience for results to start appearing.