Why Animated Explainer Videos Great Investments for Businesses of All Fields

Today, videos have become a must-have marketing tool for every business. However, not all video types are ideal to be a part of your marketing strategy. One of the most versatile marketing content is an animated explainer video.

Explainer videos have become popular lately, offering captivating visuals and concise delivery. Businesses in investing, publicity, education, transportation, functional sourcing, and other fields can use explainer videos as their marketing agents to improve brand awareness and increase conversion rates.

If you’re looking for reasons to create one, the following article discusses how animated explainer videos can help businesses thrive in the industry. Before revealing the main discussions, let’s get into the basics first.

What is an Animated Explainer Video?

An animated explainer video is a marketing tool in the form of a video that uses animations, illustrations, graphics, and other visual aids to deliver messages. Often it also includes voiceover narration to help audiences retain information better.

More and more businesses use explainer videos to amp up their marketing efforts. The cutting-edge visuals of explainer videos help to break down and elaborate complex concepts, ideas, and processes.

There are many styles of explainer videos. You can create animated ads with 2D and 3D animations, motion graphics, whiteboard animations, etc. With various video styles available, you can choose the most suitable one to help stand out in the market.

How Can Animated Explainer Videos Help Your Business?

So, how can animated explainer videos help businesses? Here are some primary benefits of incorporating explainer videos for marketing purposes.

#1. Visualize and Deliver Messages Efficiently

One of the benefits of an explainer video is that you can customize visual aids. Having a team that is capable of creating animation will be beneficial for your business. However, you can also hire an explainer video company as an option.

Use visual aids to explain your product or solution. Visualize how people can use it and take benefits from it. With clear, concise, and captivating delivery, you can provide high-quality and valuable marketing content to target customers.

#2. Help Your Brand Stand Out in the Crowd

Your business needs to stand out in the sea of competitors to win customers. Explainer videos offer various styles that you can choose to promote your brand or product. Some famous ones include 2D, 3D, and graphic animation videos.

Understand your audiences to choose the best video styles for your campaign. Also, it’s better to focus on delivering the benefits of your products or services to get optimum engagement with target customers.

#3. Improve Brand Awareness

Explainer videos can help you increase awareness effectively. The key to improving brand awareness is attractive and concise content. You can get your messages across with the help of visual and audio aids.

Moreover, explainer videos can thrive everywhere. Launch them on multiple online platforms to reach audiences on a broader scale. Also, you can optimize them to boost your online presence in search engines and drive more traffic to your landing page.

#4. Shareable Across Online Platforms

You can create one animated explainer video for multiple online platforms. But, keep in mind to optimize your content to boost its performance. Also, readjust your video content according to the platform that you use.

For example, if you’re using TikTok, adjust your explainer video to be vertical. Vertical videos perform better for TikTok, Instagram reels, and YouTube shorts. But you can post landscape videos on YouTube, LinkedIn, and Facebook.

Incorporate keyword-friendly titles, tags, hashtags, and video descriptions to help your video be more visible on search engines. Also, you can improve your content by including subtitles or closed captions.

#5. Measurable Results

One of the reasons video is ideal marketing content is that you can track its performance efficiently. Each social media platform has an analytic page you can access and monitor anytime. 

Monitoring your explainer video performance goes the same way as you monitor other video content. You can easily track important metrics like views, engagement, and conversion rates.

You can also do A/B testing to find which video styles generate the most results. In addition, you can also use third-party analytics to get insightful feedback and tips to improve your content performance.

#6. Budget-Friendly Marketing Tools

Producing explainer videos for marketing purposes has gotten easier today. You can hire a video production company, or create one using editing software like Adobe After Effect, Autodesk Maya, and Cinema 4D.

There are also free editing platforms that offer great features to create high-quality explainer videos. They also provide ready-to-use templates and free image stocks, so you don’t have to create content from scratch.


An animated explainer video can be your answer if you’re looking for an effective marketing tool to campaign your product or solution. They are valuable and visually appealing content that can grab attention quickly.

Moreover, most animated explainer videos are short, so you can optimize audience engagement and retention. On top of that, optimizing your video using keywords is also vital to making your content more discoverable.

The above points are some of the main benefits of how explainer videos can help businesses to thrive in a competitive industry. You can generate more revenue and gain long-term benefits while keeping your budget spent wisely.


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

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