Whether you're just starting out with creating
your small business or have been established for a while, the need to drive
fresh business into your organization is a big part of your overall strategy.
Business owners must have a plan for driving engagement, loyalty, and spending
while also saving money. Fortunately, custom pins can be a great way to
accomplish all three of these tasks while giving something valuable back to
your customers. Pens are an effective and affordable way to drive customer
engagement, earn more business, generate positive impressions, save money, and
create a successful marketing campaign. Here's why.
Pens Are Remarkable Marketing Tools
Pens are the ideal marketing tool. It isn't
just that they're small and easy to distribute. They're also inexpensive to buy
in large quantities, they're versatile, and they can be easily customized. This
matters significantly. People like to have a fun, unique item that they
associate positively with a brand. It's a reminder of quality service. It's not
intrusive. It isn't pushy. It doesn't force you to watch an annoying ad. Sure,
they can contain a custom logo and contact info for a brand. In essence, it
makes them a walking advertisement. Adding a few custom pens with
your logo on them to your promotional mix can help you find new
customers and increase engagement with existing ones. But instead of being
annoying, it's useful and practical. Plus having something tangible that people
use every day helps build loyalty towards your company over time.
The efficacy of pens as a marketing tool is
all there in the research. Stats show custom items like pens and mugs have a low cost per impression and offer a fantastic
return on investment. Known as CPM (also sometimes known as cost per customer),
this metric determines how cost-effective your online advertising is in
practice. It helps marketers gauge whether or not a particular strategy is
working and offers insight into how to move forward. Pens are a relatively low-cost item and that translates well to cost-per-impression. Since you're not
paying very much for the pens you use for the promotion but are receiving more
impressions and leads by virtue of handing them out, your cost per impression
is relatively low for the campaign. This can be useful for understanding what's
working and what isn't while guiding you toward a more refined marketing
strategy in the future.
Cost-effectiveness should be a primary goal in
any effective marketing campaign. Custom-printed pens are quite cost-effective.
There are few printing costs involved in bulk orders and they can be cheaper
than other forms of advertising. Consider that a radio spot, online ad, or
television commercial will cost significantly more than giving away
promotional items at your business. Not only that, but you can give away these
items in many different ways from tradeshows to making them freebies at the
checkout counter. On top of their ability to help spread awareness of your
company to the world at large, these pens position themselves as a long-term
investment in your own company while simultaneously building relationships
between businesses and customers alike.
In addition to their cost-effectiveness,
custom pens offer a high return on investment. When they receive free pens,
customers are likely to keep and use them for a long time. Because your pens
also serve as a tool for brand recall, the customers will be constantly
reminded of your company when using the pens. That in and of itself is a
fantastic return for the initial investment. Add to that the high quality,
potential for more customer engagement, and low upfront costs, and pens are a
magnificent way to get your next marketing campaign started with a bang.