How To Find Proper Packaging Solutions For My Product

The days of brick-and-mortar shops are no more. With the rise of the eCommerce market, choosing the right packaging solutions for your online products has become as important as ever. The way your product is packaged plays a role in how consumers respond to your business. 

Not only can proper packaging elevate your brand, but it can help justify higher price points and help your buyers determine your business amongst your competitors. 

There’s much to consider when finding the right packaging solutions for your product. That’s where we come in. 

But first…

What is Product Packaging? 

According to a reputable eCommerce packaging company, the product packaging process includes designing, evaluating, and constructing a container for your many products. Creating a branded packaging experience can build a positive interaction between your customers and your products. 

Not all online stores can package their products in sleek or effective-looking boxes. However, they can still provide enough attention to detail for a memorable shipping and packaging experience. 

When you break it down, product packaging is an extension of your brand, so it’s integral that you take the right steps to incorporate the best elements. 

What Are the Different Types of Product Packaging?

The amount of product packaging options available can be overwhelming. Where does one even start?

Here are some of the most common options:

Corrugated Boxes 

Corrugated boxes are the most popular choice for packaging solutions used by retailers across the world. They’re lightweight but sturdy and can be recycled. Furthermore, corrugated packaging is considered a renewable resource that’s environmentally responsible and compostable. Using corrugated boxes will help your business become environmentally aware and sit well with many consumers. 

With corrugated boxes, it’s not a one size fits all scenario. Many corrugated boxes can fit your product, from side loaders and easy-fold mailers to insulated shippers and corrugated pads. 

Padded Mailers

Padded mailers work best for small, flat, or delicate products. Items such as books, jewelry, or electronics may benefit from this type of packaging. Many padded mailers come with extra bubble wrap to protect the items from possible damage during the shipping stage. While it’s not the most eco-friendly option, some mailers are made with recyclable paper as an alternative. 

Bags or Envelopes 

Lighter products that aren’t fragile or breakable might benefit from a bag or envelope. Plastic mailing bags or durable envelopes are lightweight but strong enough to handle the shipping process. They’re also easy to store and seal, which makes shipping much easier than sending out a big cardboard box. 

Custom Packaging 

Did you know you can obtain custom boxes for your unique products? Custom packaging that showcases your brand can show customers what you’re all about and give them the personal touch they’re looking for. There are numerous ways to customize the packaging experience, from gift wraps to packing slips, printed fonts, and more. 

What to Consider 

When deciding what packaging solutions will work for your products, you must consider all aspects before continuing. 

Your Budget 

The quality of your packaging will depend on the scale of your budget. The amount of money you’re willing to spend will determine the materials you may want to use. Materials like food-grade cardboard are relatively inexpensive and offer enough protection during the shipping process. You may consider higher-priced packaging solutions if you want something a little more durable. It depends on how much you’re willing to drop to represent your business and products. 

Size of the Product 

How big are your products? Do you have one item that comes in various sizes? You may reduce the costs of designing your packaging by creating two different types of boxes. For example, let’s say you have one item available in four sizes. Instead of making four unique boxes for each product, you can use one size for two items and a smaller-sized box for the remaining two. It helps to be creative with your packaging design, especially if you’re selling multiple items. 

Transporting the Package 

No matter how good the design is, the package functionality must be at an all-time high. This product will most likely see the back of many delivery trucks, so you’ll need to make sure it can go through transportation without getting damaged. Consider the materials used for your items, especially if they’re delicate. You don’t want to put a medium-sized item in a gargantuan-sized box. It’ll be more cost-effective in the long run if you stick to materials that can handle the shipping phase. 

Design & Branding 

Budget, size, transportation, and materials are all important, but the package design can go a long way in helping your audience remember your brand. You can appeal to customers by stamping your eye-catching logo on the package or create a custom packaging experience by including the following:

  • Tissue paper
  • Promotional material
  • Business cards
  • Custom notes 
  • Product Samples
  • Coupons

The possibilities are endless. 

Investing in packaging that magnifies your items and brand in an eCommerce world is always a good move. It will help connect your customers to your business and keep your company in demand. Choosing the correct materials will ensure your products receive the best home possible.

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