From Idea to Product: The Story Behind a BIC Graphic Pencil

Have you ever wondered how a simple object like a pencil can have such a significant impact in the world of marketing? Imagine holding in your hands a product that is not only useful but also reflects the essence of your brand.


At BIC Graphic, turning ideas into practical and customizable products is a specialty. Their goal is to help companies stand out in the competitive marketing world by creating customizable products that reflect their brand identity.


We invite you to discover the journey that transformed a simple idea into a pencil that represented much more than its functionality. Additionally, you will learn about the creative and manufacturing process, and how each stage is designed to ensure the highest quality.

The Birth of the Idea

The story of BIC Graphic dates back to its founding in 1945, where it all began with a visionary man named Marcel Bich, who, along with his partner Edouard Buffard, set out to revolutionize the writing industry.


But the company's moment arrived in 1950 when they launched their first pen, the famous "BIC Cristal." This pen stood out not only for its reliable performance but also for its innovative design and affordable price, marking the beginning of a new era in writing and establishing them as leaders in the industry.


The idea behind BIC Graphic was simple yet brilliant: to offer companies an effective way to promote their brands through useful and high-quality products.

Customization of the BIC Graphic Pencil

Customization is essential for promotional products, and BIC Graphic pencils are no exception. Here we present a top 5 of the customization options they offer to transform a simple pencil into a powerful marketing tool.

Choice of Colors

One of the most attractive aspects of customization is the wide range of colors available. You can choose from a variety of shades that perfectly align with your brand's color palette.


From vibrant and eye-catching colors to more subtle and elegant tones, there are options for every preference. This variety ensures that the pencil is not only functional but also visually consistent with your company's identity.

Logo and Message Printing


Printing the logo or message is one of the most important features of customization. Therefore, the company uses advanced techniques such as screen printing and pad printing to ensure high-quality printing.


These techniques allow for great precision in details, ensuring that your logo and message are clearly visible and durable, resisting daily wear and tear.

Laser Engraving

For those seeking a touch of elegance and sophistication, laser engraving is an excellent option. This technique offers a precise and professional finish, ideal for logos and messages that require an additional level of detail and durability.


Laser engraving not only adds a premium look to the pencil but also ensures that the customization remains intact over time.

High-Quality Materials

The quality of the material is fundamental to the product's perception. BIC Graphic ensures the use of high-quality materials that are not only durable but also pleasant to the touch.


From resistant plastics to premium woods, the choice of material can be customized to align with your brand's image, providing a superior usage experience.

Custom Packaging Options

Packaging is an extension of the product and can also be customized. BIC Graphic offers packaging options that can carry your logo and corporate colors, creating a consistent and professional presentation.


A well-designed package not only protects the pencil but also adds perceived value, making the product even more attractive to your clients and collaborators.


With these customization options, BIC Graphic transforms a simple pencil into an effective and elegant marketing tool. Every detail, from color and printing to material and packaging, can be customized to reflect your brand's identity and leave a lasting impression.


Customizable Pens

Bic Graphic lighters are known for their quality and reliability. By personalizing them, it becomes a memorable marketing tool. These are some of the types of lighters available to customize.

BIC Round Stic®

This classic ballpoint pen offers smooth, comfortable writing. It can be personalized with logos and messages, and is available in a wide range of colors.

BIC Clic Stic®

With its elegant design and click mechanism, this pen is perfect for personalization. It offers large areas for logo printing and is known for its durability.

BIC Media Clic®

Ideal for promotional campaigns, this pen has a modern design and can be fully customized with branded colors and graphics.

BIC Ecolutions®

Made from recycled materials, this pen is a sustainable option. It can be customized in the same way as the other pens, offering an eco-friendly option without compromising quality.

Customizable Lighters

BIC lighters are known for their quality and reliability. By personalizing them, it becomes a memorable marketing tool. Here are some of the types of lighters available for customization.

BIC® J25 Standard Lighter

This lighter is known for its durability and elegant design that is very eye-catching for buyers.

BIC® J26 Lighter

This lighter is very reliable, making it ideal for long-term promotions.

DJEEP® D1 Lighter

With a unique design and longer lasting burn capacity, this lighter offers a significant print area and is perfect to stand out in any promotional campaign.


BIC® J25 All Black Lighter

This lighter features an all-black design that gives it a sleek and modern look, providing a sophisticated appearance.

BIC® J23 Lighter

Compact and portable, this lighter is ideal to carry in your pocket. It offers a clear and visible customization area, despite its small size.


With high-quality options and multiple customization possibilities, these products become effective marketing tools that guarantee constant and lasting visibility in the lives of customers and collaborators.


Customizing them with your brand turns these everyday products into constant reminders of your company. BIC Graphic ensures that each product is not only functional but also a reflection of your brand's quality and professionalism.

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