Have you ever wondered how a simple object like a pencil can
have such a significant impact in the world of marketing? Imagine holding in
your hands a product that is not only useful but also reflects the essence of
your brand.
At BIC Graphic, turning ideas into practical and
customizable products is a specialty. Their goal is to help companies stand out
in the competitive marketing world by creating customizable products that
reflect their brand identity.
We invite you to discover the journey that transformed a
simple idea into a pencil that represented much more than its functionality.
Additionally, you will learn about the creative and manufacturing process, and
how each stage is designed to ensure the highest quality.
The story of BIC Graphic dates back to its founding in 1945,
where it all began with a visionary man named Marcel Bich, who, along with his
partner Edouard Buffard, set out to revolutionize the writing industry.
But the company's moment arrived in 1950 when they launched
their first pen, the famous "BIC Cristal." This pen stood out not
only for its reliable performance but also for its innovative design and
affordable price, marking the beginning of a new era in writing and
establishing them as leaders in the industry.
The idea behind BIC Graphic was simple yet brilliant: to
offer companies an effective way to promote their brands through useful and
high-quality products.
Customization is essential for promotional products, and BIC
Graphic pencils are no exception. Here we present a top 5 of the customization
options they offer to transform a simple pencil into a powerful marketing tool.
One of the most attractive aspects of customization is the
wide range of colors available. You can choose from a variety of shades that
perfectly align with your brand's color palette.
From vibrant and eye-catching colors to more subtle and
elegant tones, there are options for every preference. This variety ensures
that the pencil is not only functional but also visually consistent with your
company's identity.
Printing the logo or message is one of the most important
features of customization. Therefore, the company uses advanced techniques such
as screen printing and pad printing to ensure high-quality printing.
These techniques allow for great precision in details,
ensuring that your logo and message are clearly visible and durable, resisting
daily wear and tear.
For those seeking a touch of elegance and sophistication,
laser engraving is an excellent option. This technique offers a precise and
professional finish, ideal for logos and messages that require an additional
level of detail and durability.
Laser engraving not only adds a premium look to the pencil
but also ensures that the customization remains intact over time.
The quality of the material is fundamental to the product's
perception. BIC Graphic ensures the use of high-quality materials that are not
only durable but also pleasant to the touch.
From resistant plastics to premium woods, the choice of
material can be customized to align with your brand's image, providing a
superior usage experience.
Packaging is an extension of the product and can also be
customized. BIC Graphic offers packaging options that can carry your logo and
corporate colors, creating a consistent and professional presentation.
A well-designed package not only protects the pencil but also
adds perceived value, making the product even more attractive to your clients
and collaborators.
With these customization options, BIC Graphic transforms a
simple pencil into an effective and elegant marketing tool. Every detail, from
color and printing to material and packaging, can be customized to reflect your
brand's identity and leave a lasting impression.
Bic Graphic lighters are known for their quality and
reliability. By personalizing them, it becomes a memorable marketing tool.
These are some of the types of lighters available to customize.
This classic ballpoint pen offers smooth, comfortable
writing. It can be personalized with logos and messages, and is available in a
wide range of colors.
With its elegant design and click mechanism, this pen is
perfect for personalization. It offers large areas for logo printing and is
known for its durability.
Ideal for promotional campaigns, this pen has a modern design
and can be fully customized with branded colors and graphics.
Made from recycled materials, this pen is a sustainable
option. It can be customized in the same way as the other pens, offering an
eco-friendly option without compromising quality.
BIC lighters are known for their quality and reliability. By
personalizing them, it becomes a memorable marketing tool. Here are some of the
types of lighters available for customization.
This lighter is known for its durability and elegant design
that is very eye-catching for buyers.
This lighter is very reliable, making it ideal for long-term
promotions.
With a unique design and longer lasting burn capacity, this
lighter offers a significant print area and is perfect to stand out in any
promotional campaign.
This lighter features an all-black design that gives it a
sleek and modern look, providing a sophisticated appearance.
Compact and portable, this lighter is ideal to carry in your
pocket. It offers a clear and visible customization area, despite its small
size.
With high-quality options and multiple customization
possibilities, these products become effective marketing tools that guarantee
constant and lasting visibility in the lives of customers and collaborators.
Customizing them with your brand turns these everyday products into constant reminders of your company. BIC Graphic ensures that each product is not only functional but also a reflection of your brand's quality and professionalism.