How Product Tours can Lead to an Increase in Sales

If there is one thing all businesses are looking to do, it is to increase their sales. The business world is incredibly competitive at the moment, and so it is important to do everything in your power to stand out from the crowd. 


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One of the ways that you can do this is by developing a sleek and stylish product tour video for your business. A product tour will guide users and potential customers through the various features of your product. Also known as product walkthroughs, they can make the onboarding process a lot easier. 


With that being said, in this blog post, we are going to take a look at product tours in more detail, revealing how they can result in more sales for your business:

What is a product tour?

People like to enjoy products by discovering themselves. Product tours give potential customers a safe environment whereby they can learn about your product in the most efficient manner. They can try out the different features and learn about how the product truly works. 


Product tours are designed to give people a better understanding of your product. It gives you the ability to walk the tour with your users so that they have steps on how to use the item effectively and the different features it provides. 


This is a great way for you to boost user engagement while also showcasing the true value that your product delivers. 


Product tours are especially beneficial for businesses that have complicated products or products that have a lot of different parts, such as software. This helps you to break down what your product offers so people can understand the true extent of what you are providing and how ot make the most of it. 


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How do product tours lead to an increase in sales?

Now that you have a better understanding of what these kinds of videos are, let’s explore how they can result in more people purchasing your products:

Product tours can show users the true potential of your product

Firstly, product tours help introduce users to your product and features. If you are selling software or a multi-purpose product, it can be very hard to convey just how useful and versatile your product is with just words. 


Instead, a product tour enables people to see everything that your item provides. They will understand the true value and benefits that your products bring. If you were to simply use an image and text to sell your items, some of the features may end up getting lost in translation.


However, with a product tour video, people are able to see the item in question in all of its glory. They will be able to see what sort of features it offers and how to use it effectively. This will ensure that people are able to appreciate everything that your product has to provide and they do not simply write it off as being something basic. 

Product tours are highly shareable 

In today’s digital world, we are always looking to create things that can be shared on social media with ease. Everyone wants to go viral, right? 


The good thing about product tours is that it is easy to share them on all social media platforms, be it Instagram, YouTube, Facebook, or Twitter. Plus, all that your followers need to do is hit the share button themselves, and then they will be able to share it with all of their following too. 


The power of this can be astronomical. If you have a great product and a great product video, there is no reason why someone would not want to share it!

Product tours help to make sure that you and your customers are on the right page

There is nothing worse than receiving a negative review about your business online. We all feel our hearts sink in that very moment. However, it can be even more frustrating when you feel that the negative review has stemmed from the fact that the customer does not really understand your product. 


There are a number of different ways that this can happen. We have seen a lot of customers complain when ordering products online because they expected something bigger or grander than what they received in the post. With a product tour, you can help to get rid of any misconceptions like this, ensuring that people know exactly what they are getting, including the scale of the product. 


We have also seen negative reviews left because the user has not understood how to use the product in question quickly. They have decided that the product is rubbish and does not do its job. However, the reality could be that they simply do not know how to use it. Again, this is something that a product tour video would be able to assist with, ensuring that all customers know how to use your product and optimize the value of it. 


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Product tours are more enjoyable for the customer

Let’s be honest; who really wants to sift through a long-winded customer manual whenever they purchase a product? They do not make the best reading, do they?


Instead, product tours are short, snappy, and straight to the point. They do not require lengthy reading, conveying difficult concepts in a straightforward manner and in record time. 


All companies should be in the business of doing things to make their customers happy to make the process as easy and smooth as possible, and product tour videos certainly do that.

Product tour videos offer upselling opportunities 

Finally, product tour videos are not only beneficial when it comes to securing the very first sale. They can provide you with opportunities to make more sales in the future as well. 


Yes, if you guide your users through your product tour effectively, it can help to display the real value your product offers in an engaging and easy manner. However, this is merely the first part of the process.


Once your users have become accustomed to your product, the objective is to ensure that they remain interested so that they keep on using it.


For example, you may create a product tour that showcases some of the different premium features that your product has, enabling free users or users on a cheaper plan to go for one of the more expensive paid subscription offers. Therefore, you can definitely use product tour videos to create more upselling opportunities. 


You can also do this by creating product tour videos for any other products you have that could be used in conjunction with the time in question. For example, if you have created a product video for a computer, you could then create product videos for all of the accessories that can be used with it so that you can encourage further sales.

Product tours are not only helpful when it comes to increasing your conversion rates

As discussed above, there is no denying that product tour videos are powerful tools when it comes to increasing adoption and conversion rates. These videos are incredibly helpful in terms of showcasing the value of your product and helping people to understand what they are going to get in return for their money.


Nevertheless, product tour videos do a lot more than this, and they can be used at several points throughout the customer journey. In fact, it is advisable that they are. 


You can use product video tours as a customer support tool. If you have a software solution with different elements, you may want to consider a tour video for every module or feature, ensuring your customers have all of the information they require to use your software properly. 


You can also use product tours to support the onboarding journey as well. Customers can follow a simple onboarding video so that they can set up an account and use your product effectively. This will ensure that consumer satisfaction levels remain high while also saving a lot of time in the process. 

Final words on increasing sales with product tours

As you can see, there are many benefits associated with investing in a product tour video for your business. Product tour videos enable customers to see the true value of your product. They know exactly what they are getting in return for their money, and that is not something that can be said with a lot of online listings today.


Product tours allow your product to do the talking. So, if you have faith in the product you are selling and the benefits it can bring customers, there is no better way to market the items you have for sale.

Marketing   Business