How To Manage Your Profit Better In Canadian Business

A good business owner is able to ensure that their company runs like a well-oiled machine. This attitude should refer to how the daily business operations are handled and the amount of profit that is gained on a regular basis.

A flat profit margin is nice to have, especially if it allows you to live comfortably. However, sometimes it is nice to earn just a little bit more. It would be even better if we could make some more profit without expending too much time or effort. Sometimes, making a few adjustments here and there is enough to create a huge jump in your profit margins. Most of these adjustments will entail reigning in your expenditures, while others can point you to some key investment opportunities.

In this article, we’ll look at a few ways you can manage your overall profit a little better.

Freelance Staff

The idea of using freelance staff instead of full-timers will only help you depending on what type of business you are running.

Most online businesses will need to be more flexible with their approach to their workload, which makes hiring a ton of regular staff members a pain. The recruitment process is arduous at the best of times, and you may end up paying some of your staff a full-time salary for actually doing very little, especially in the early days. When there isn’t much to be done, your profit margins are going to suffer.

Why not take back a bit of control of your expenditures by hiring some freelancers instead of full-time staff members? A freelancer will only work to your specifications, and this means that you only have to pay them for the time they have worked or the projects completed, rather than forking out a full day’s salary.

Using freelancers is a great way to save some money on staff. What’s more, you will have some perfectly trained team members at the ready when you reach the next point of expansion. It seems that this approach is a win-win situation for everyone involved.

Go Online

The recent boost in our technological capabilities has made communicating with one another so much easier than it was before.

Devices such as smartphones, tablets, and laptops make holding a meeting with your partners so much cheaper and less time-consuming. There is no longer the need to spend money on travel expenses, accommodation, or food for your guests. Now, you can open up a screen and have a perfectly normal conversation with someone who is in fact miles away.

Investing in newer technology can save you so much money in the long run, and being tech-savvy can give you a head start when new devices are introduced to the market. Also, speaking of investing…

Invest In Dividends

Nothing in life is certain. However, a successful business owner will have faith in their product, which means investing in dividends is a good idea.

A dividend is a bonus that is paid out to the shareholders as a reward for their investment in the company. As a shareholder, you can set up a bonus scheme that pays out every three months as a means of earning some extra profit from your own business. Of course, this bonus is only available if the business does well, but you know what you are doing. Plus, selling dividends is a good way to get investors on board with your business.

Furthermore, you aren’t tethered to your business. You can use any extra money you have to invest in the dividend scheme of another business, thus ensuring that you receive a nice bit of additional profit every now and again. Plus, dividend stock is taxed at a lower rate than other types of stock, which means you actually get to keep a more substantial amount of the profit.

 If you are curious about these investment opportunities, check out Wealth Simple to learn about Canadian stocks that pay high dividends. These options could help you to earn some extra money for your business.

Use Low-Cost Advertising

Marketing your business is one of the most important ways to raise awareness about your company. Get this aspect wrong, and you may find yourself failing to earn any profit at all.

Unfortunately, advertising campaigns are expensive. The best marketing platforms are the ones that are able to reach a wide audience in as little time as possible, like T.V and the World Wide Web. However, reaching this big of an audience isn’t always the most profitable strategy.

Sometimes, targeting a more niche audience with lower-cost marketing can prove to be more rewarding. Cheaper ad alternatives, like audio ads, are designed to reach a small percentage of people in a cost-effective way. T.V ads are going to reach a wide variety of the population, but you cannot ensure that everyone is paying attention, or that you are reaching the right demographic.

Audio adverts are not only brief, but they target the type of media that can hold people’s attention. Podcasts and music streaming services demand the listener’s consideration. With so many podcasts out there, you can also target the specific demographic you need by linking your marketing with similar podcast content.


There is always going to be competition in every business. Sometimes that competition comes from other companies, and other times it is within your own product range.

It is natural for some of your products to sell better than others. These high sellers are going to be responsible for a majority of your profits but may cause some of your other products to look worse by comparison.

A good way to raise the stock of products that are underperforming is by crating deals that involve your high selling merchandise. You will have put a lot of time and effort into everything that you sell so it would be a shame to see it go to waste. Try to upsell your less favourable products by offering them in a deal alongside the objects that are selling. This approach can promote awareness of your lesser-known stock, and give the public more of a reason to buy what they wanted in the first place.

Once your customers get wind of your lesser-known material, you can then remove it from the deal and sell it at a regular price again. You may lose some profit at the start, but this method will ensure that everything you have worked on gets to make a profit in the end.

Know When To Let Go

On the other hand, some business ideas are doomed to fail. Whether it is because they are tricky to advertise or because they are not worth the price of sale, you will encounter a product or service that cannot be maintained at some point in your career.

Upselling is a good way to boost a product's appearance. However, if this tactic fails then the only thing left to do is let go. It is hard to give up on something, especially if you have put a lot of money into it. But sometimes it is better to cut your losses before this product loses you even more money.

A key part of the business is learning from your mistakes. Keep a keen eye on what isn’t working and be tough enough to let go of the things that are dragging you down.

Know The Tax Laws Of Canada

If you have lived and worked in Canada your whole life, you will be familiar with how the tax year in this region works. However, for anyone who is new to business or is thinking about expanding into these territories, it is important to learn about the tax laws of the country.

Canada is like any other country. You are going to be taxed more if your earnings are higher. Plus, they have employment insurance and pension plans that are worth learning about. But the thing that catches most people out is the division between what is considered to be property, and what is considered a personal asset. Property is going to be taxed closer to one hundred percent, whereas personal assets will be taxed at fifty percent or lower.

So, why is this important? Well, your business practices may catch you off guard if you aren’t aware of these specific guidelines. You may end the year thinking that you are in profit, while in actual your tax is going to put you below that threshold. A mistake like this can damage the reputation of your business, or create an issue in your portfolio that could make it harder to make investments in the future.

There is no end to the stories of people that have been caught out in this way, so be smart and look into Canadian tax policies before you open your doors in this country.


Every business leader has a good idea about what works for their company and what doesn’t. However, not everyone knows the right way to manage their profits. Take our advice and you could be making a tidy sum in no time.