How to Register a Trademark for a Company Name?

Published: Feb 8, 2021

As soon as you get your business off the ground, you want improvements. Nothing can ever be good enough, and businesspeople are often perfectionists. Right at the start, you want to go out and trademark your company name.  That will protect you from your competitors because it gives you the right to identify your own services and products and restrict others from doing it. If you do not do it, the consequences can be severe. Here is an example. 

Let us say that you have a great new winning product related to phone accessories. You create an ad for it online, and the sales skyrocket, but you do not have a trademark. That means that other people that saw your advertisement can steal your logo, slogan, and name and pretend to be you. Click on this link to read more.

They will decrease the price, and then that will completely ruin your brand. All those people who bought the items from you will become confused because now the copycat is selling them at a much lower price. 

This whole process could also get you in legal trouble since they can claim you stole it from them. That is a lot of problems that can be completely avoided if you trademark your company name right at the beginning. 

How do you do it?

There is a reason why the entire world thinks the United States is the best country in the world. It is because protocols work, and you have the freedom to do everything. When it comes to trademarks, the process is quite easy. 

First, you need to send an application to the USPTO, which stands for United States Patent Trademark Office. They handle all the legal issues that come from these kinds of processes. Now, you can go through this process alone, or you can find an attorney who will guide you. 

If you choose to do it on your own, you should know that there are tons of legal contracts to read, and if you miss a document, you might need to go through the entire application all over again. Professional trademark attorneys are used to this process, and they already have the know-how and the experience to guide you. 

This will make the entire process much quicker, which will save you a lot of time. Plus, you will know that all the info is completely accurate, and you will not have to do it again. You can go to brandlance.com for more info. However, before you start filling in the documents, sit down with your teammates and decide on the logo, who will be the owner, and the niche you want to be in. 

As soon as you have all those details, you are going to have to classify them. For starters, the logo falls into design marks that need to be protected, and slogans and names fall into the category of word marks. 

What does a trademark protect?