When you find yourself in possession of a
great deal of industry knowledge and insight, you might decide to start serving
as a speaker at corporate events. You might even find it possible to conduct
training sessions for those looking to develop professionally in your field.
That being said, the world of professional
speakers can be a competitive one. If you hope to be successful at booking
speaking engagements, you will need to look for ways of setting yourself apart
from the competition. Your professional experience and insights into your
industry will be able to get you far, but those who are looking to hire
speakers for events and the like will be looking for someone with charisma and
There are a number of ways in which you can
set yourself apart, but one thing that you will certainly want to address is
your professional presentation itself. With an excellent presentation ready to
go, you will be able to take your career as a speaker in your industry even further.
With that in mind, here are a few tips to
help you to take your professional presentation to the next level.
In this day and age, it is important to be
as inclusive as possible when it comes to the professional world. For this
reason, there are several things that professional speakers can do. For
instance, you should consider the colors and font you are using. Using the
wrong theme, color scheme, or layout can impact how easy it is to read for
those with visual disabilities. Fortunately, you can easily find out which are
the most accessible templates to use.
In addition, you should add alternative
text to images so that those reading the screen can easily convey to others
what the image is. Furthermore, aim to include captions in your presentations. Real-time captioning software
will allow you to have captions displayed throughout your live presentation. Such
software can provide you with a precise transcript of your presentation that
can be useful for your own personal review and for those who have come to
benefit from your knowledge and insight.
Finally, if you are hosting your
presentation online and require each attendee to open the presentation to
follow along, consider whether the tool you are using is suitable. While some
of the new presentation tools may look fancy, for example, some of them are not
built for accessibility. Also, make sure to share this in advance so that
people can prepare properly.
When it comes to being a professional
speaker, there is something to be said for having charisma and an endearing way
about you. One tool that many speakers use for these purposes is humor.
Humor can be a great way to keep the
attention of your audience and come across as likable. However, it is important
to remember that you are speaking to an audience of professionals, meaning that
needs to be used wisely.
As you prepare your presentation, look to
strike a good balance with the humor you use. Make sure that it doesn’t
overshadow or water down your message in any way, as this will only serve to
distract from your overarching purpose.
Another great way to keep your audience engaged with your presentation is to actively involve them by asking questions. Whether you are looking to gauge the level of knowledge concerning the topic at hand or if you are simply trying to hold their attention, a question here and there throughout your presentation can be very useful.
As you write your questions, though, make sure that you don’t make the mistake of challenging your audience too much. Your questions should allow them to think without going over their heads.