Trust has never been more highly valued, with the effectiveness of government responses to the crisis depending on it. This makes it worrying that the 2020 edition of the Edelman Trust Barometer showed growing distrust in governments, media, and businesses in most countries.
Despite this, the ability to establish a trusted relationship remains the most important factor in doing business and closing deals in the investment industry.
Stakeholders work together to identify ROI and secure value. Even when trust in institutions declines, trust in individuals remains.
People are though often challenged to establish these kinds of relationships. Due to the COVID-19 pandemic and social distancing requirement, this has only become more challenging.Face-to-face meetings are often no longer an option, and trusted tactics such as events can no longer play the role they once did.
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