When you first enter a sports stadium, what are some of the first things you notice? Is it the sounds, smells, or sights? Speaking for myself, I’m always drawn to the vivid colors and dazzling designs that each team uses to brand themselves as athletic warriors. Hanging from the high ceilings and draped over the sideline barriers, you will likely find the banners emblazoned with the name of both teams.
Imagine attending the Stanley Cup and as you stand in the arena you notice there aren’t any signs hung for either team, their players, or their mascots. You get a hard-to-describe feeling when you’re in the stands and your team’s flag hangs proudly overhead as they score again. Can you picture a crowd of raving fans in attendance at the Superbowl, cheering a team as it entered the field without triumphantly bursting through a banner? We take pride in our teams, we wear their colors and brandish their flags as loyal fans, and love to see those massive banners hanging in their home arenas to welcome the players back from away games.
Statistics have shown that we are more likely to remember advertising with imagery, such as pictures, video, or graphics, according to this source. Perhaps the books you read don’t have many if any, pictures in them, but most of them do have art of some kind on the cover. Despite the popular saying, we often do judge a book by its cover. We’re naturally drawn to certain colors and patterns and can easily pass up a fine volume simply because we glance right past it. The same can be said for movie posters, or video game cases, but also e.g. banners for investments or investment services.
Do
you or a family member have a collection of favorite advertising from your
hobbies? Bowling swag, creature designs from a beloved trading card game, if
you’re a fan of something, you’re probably collecting something about it. Just
like an exciting ad poster hung in a store window, banners are introducing you
to something, or are reminding you of an upcoming event. It could be the
certain victory of your local college basketball team, the new performance by a
dance group visiting from another town, or an upcoming music festival you’ve
been waiting all year for.
You’re
standing at a podium, on a stage in a venue far away from home, and even though
you know you’ve prepared a flawless rebuttal for the big debate, you feel
uncertain. Before you clear your throat and try to begin, a handful of your
friends and family explode into cheers in support of you. When you turn to give
them an appreciative smile you see them all holding recognition flags and banners with your team’s name on them. You take a
deep breath and remind yourself that you absolutely have got this.
Waving
around poly fabric, vinyl, PVC or aluminum banners isn’t just about buying
merch to show off, or having more of your team's colors in the stands. You’re
sending a message, to the team you support as well as the opposition.
Everyone holding one of those flags is supporting their team, and
manifesting their success and victory. Unifying perhaps only dozens, or maybe
hundred and even thousands of fans, these banners hold hopes and dreams for the
players on the field and the people cheering them in the stands.
Now
you might only be thinking of seeing these types of things in major events,
ones with packed seating and positively no parking available. It’s easy to
think of popular sports using them in major showdowns between long-time rivals,
but these are just as important in showing your support for your loved ones.
Are you attending a gathering where a friend is going to have to give an
important speech, or anticipating an announcement of a new project from a
family member? Let them know you stand beside them and want to watch them win
with a banner that says so!
A
beautiful addition to showing your loved ones you’ve got their back that
moment, you can hang on to these prints in your garage, collectibles room, or
fan cave. Depending on the material you use, you can display them indoors or
out, and they won’t destroy your walls. There are some helpful suggestions on
how to hang and display your banner properly here: https://www.wikihow.com/Hang-a-Banner
Do
you already have some ideas for a banner you could design? You can make a
statement and an impact with a flag you’ll be proud to brandish at the next
event you attend. Stand with fellow fans and hold high the print that claims
your team’s victory, and let the opposing team see your shining pride.