Is Real Estate SMS Marketing A Good Strategy For Communication & Better Open Rates?

SMS marketing is an excellent way to keep your business top-of-mind because the majority of people keep their cell phones within arm's reach during the process of house hunting or selling. You can send news, promotions, updates, and other messages to clients, and prospects, and get leads via SMS.

Why Use Text Message Marketing?

Real estate SMS marketing campaigns are a great way to keep your company top of mind for home-buying and selling processes, which involve a plethora of decisions, questions, negotiations, and communications. Using text message marketing, real estate companies or agents can instantly update their clients on any new developments.

Remember that SMS can only send short messages (up to 160 characters) and cannot be used to send multimedia files like pictures or videos. Thus, it is imperative that these communications be succinct and to the point.

Real Estate SMS: How It Works

Prospective buyers and sellers in the real estate market must consent to receive text messages.  Real estate companies/agents who comply with the law and obtain consent (via asking to register their numbers) to send marketing texts to their contacts have a head start on creating a loyal subscriber base. They can also send text messages to users who have already bought homes to inform them about changing price trends in their localities, new properties, etc. 

For example, based on an individual’s transaction history in Mumbai for real estate properties, specific keywords can be picked and sent within the SMS content focused on some particular property in which you showed interest. SMS marketing also allows them to schedule open houses and private tours, respond to inquiries, and notify potential buyers of price drops or pending offers.


SMS Opt-In Campaigns

It's likely that most people are familiar with "for sale" yard signs, which frequently include a keyword and shortcode number to text for additional information. When potential buyers pass by, they can opt-in to receive real estate-related text messages if they so choose.

It is recommended that once a potential client provides their phone number, you have your real estate SMS marketing campaign set up to immediately send them a follow-up text. Include the home's essential information like square footage, price, and the number of bedrooms and bathrooms here, and encourage readers to check out the property's virtual tour or set up a personal showing.

Bulk SMS Campaigns

Quick and frequent bulk SMS for real estate messaging is one of the benefits of using this method of communication. If a group of potential buyers has shown a lot of interest in a particular property, you can keep them interested by sending them updates about the property in bulk, such as price drops or offers being negotiated, reminders about upcoming showings, or even images of the property. Before sending bulk SMS campaigns, it's vital to perform phone number validation to ensure accuracy of the data and to reduce the risk of sending messages to invalid numbers.

Text Blasts

You can send a real estate text blast with any of the aforementioned ideas to all of your subscribers or to a targeted group of people interested in a specific property. Sending out a real estate SMS marketing text campaign can instantly reach dozens to hundreds of subscribers, speeding up the decision-making process for both buyers and sellers.


Advantages of Using SMS for Real Estate Marketing

There are numerous advantages to using real estate text message marketing for your business. Some of them are:

1. Communicate instantly with customers

SMS allows you to communicate with your customers instantly, which is one of its primary benefits. This is especially critical for time-sensitive or emergency data. If you need to remind clients about an upcoming appointment or provide them with an update, you can do so with confidence knowing that they will receive the message immediately.

2. Boost the percentage of replies

A good customer service strategy is to communicate with homebuyers via their preferred method. Most customers prefer to receive offers via text messages, as it does not interfere with their work and they can check them whenever free. Due to the higher open rate of text messages compared to emails, you may find that your customers respond better to SMS marketing efforts.

3. Simplify internal processes

One more benefit is that internal processes are simplified by using text messages. This results mainly from the ease with which mass messages can be composed and sent automatically. This integration improves the effectiveness of your operations.

4. Cut down expenses

Advertising your property through text messages can help you save money and time. In addition to this, the cost of each individual text message that you send will be a small fraction of what it would be using other marketing methods. This holds especially true for messages sent in bulk.


Final Word

Text marketing is a tool that real estate agents and companies can use to disseminate information about newly listed properties, open houses, policy updates, and special offers.  You can also share additional property information with leads that are interested in using real estate SMS templates.

This tactic can also be used by brokers to start a conversation with customers or to establish a connection with them. In addition, marketing via text message also offers personalization, automation, and information that is easy to access. When you text information to a customer, they will always be aware of where to locate that information in the future. This is a fantastic approach for property listings, reminders, or scheduling appointments for home tours. 

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