Influencers attract followers that sometimes number in the millions. This is the same whether they are operating from Web 2.0 on social media sites like Twitter, SmartMoneyMatch, and Facebook, or promoting NFTs in the metaverse along with their favorite content topics. For those who are not familiar with NFT influencers, we provide a guide to what they are and what they do and contrast them with Web 2.0 influencers.
Influencers
on social media exert an influence on their followers, recommending products as
they collaborate with businesses and get paid for doing this. In the metaverse,
an influencer wields a 'metafluence' on followers. There is even a Metafluence City which aims to become a
“decentralized Web 3.0 civilization”.
Regardless
of whether influencers have an influence on social media platforms or in a
metaverse world, their fans follow them everywhere. It could be a coffee shop
on planet earth in the physical universe or an art dealership selling NFTs in
the metaverse, but followers are influenced to buy real or virtual products.
Check out the top influencers for NFTs.
If you are
not sure what a metaverse is, we will look at that in more detail after taking
a closer look at influencers on social media.
Web 2.0 has
a huge influence on people; take for example the influencers on Twitter,
Facebook, and other social media platforms. They provide regular content to
their followers on one or more topics that interest their audiences. This
regular posting is recognized by an algorithm that pushes their content
forward, making influencers evermore visible. Influencers team up with
businesses to market products to their followers. Because of the personal brand
of the influencer, the person is highly influential over the decisions made by
followers, including purchasing choices.
Check out
the top influencers in the United States. The number one influencer in this
group has 375.9 million followers. On Instagram, Cristiano Ronaldo, a soccer
player from Portugal, has 455 million followers. By contrast, Justin
Bieber is followed by a mere 264 million fans.
Another name for the metaverse is Web 3.0. The universe
is the physical ‘all that is’. The metaverse is its digital counterpart. Both
of these ‘… verses witness countless interactions 24/7. They are different
kinds of realities. Those people who enter the universe play a part in its
ongoing creation. It is a three-dimensional online universe that exists in
parallel to the one we are used to living in.
The metaverse contains various metaverses or
worlds. If you play The Sandbox or Decentraland, you can create one
of these worlds and make it as complex as you please and are capable of. You
need NFTs or cryptocurrency to operate in these metaverses. This is where you
will find 'metafluencers'.
There is another type of metaverse. These
consist of social media platforms and online communities that you can join. Unlike
regular platforms (e.g. Facebook), you can buy virtual items, such as NFTs. An
example is Facebook Horizon. Despite all the activities you can
participate in, there is one strange feature – nobody has legs. Check out its Horizon Workrooms to grasp the concept better.
The influencers in the metaverse
('metafluencers') will encourage you to buy NFTs. These NFTs are unique
creations, such as figurines, soccer tokens, artwork, music videos, and much
more.
Becoming an influencer, whether in the universe
or metaverse, can be highly lucrative for the person concerned. The more followers they acquire, the
greater will be the demand to collaborate with them.