In an increasingly saturated digital marketing environment, businesses
are increasingly returning to print marketing to increase their exposure. There
are various print marketing mediums to choose from, including but not limited
to booklets, leaflets, posters, newspapers, newsletters and brochures. Brochure printing is an excellent way to reach
your target audience. Contrary to popular belief, brochures are a
cost-effective way to market your business.
Digital ads are becoming increasingly expensive. One study found that
the cost of a Facebook ad rose by over 30 per cent over two years, and Google’s
per click cost increased by over 20 per cent. As a result, companies are
looking for different ways to advertise their products and services. For many
businesses, brochures are an excellent alternative.
Businesses looking to increase exposure in a way that is not time-bound
should consider printing brochures to reach their chosen target audiences. For
example, a brochure containing a general overview of your business, such as the
types of products and services you offer, testimonials, case studies and
contact information, can be in circulation for several months and does not lose
relevance. For this reason, brochures should be printed on thick, durable paper
made to last. Someone may pick up a brochure in a common area and take it home
with them, and they may keep it for several months to refer back to when
needed. In that time, dozens of people might pick up and digest your brochure,
increasing your brand’s reach considerably.
Due to economies of scale, brochures cost considerably less if you order
them in bulk. The more brochures you order, the less each brochure copy will
cost. Consequently, businesses can get more exposure to their brand. An
additional advantage is that businesses can budget more accurately by receiving
a brochure printing quote from their chosen online printing service.
Unlike social media ads, printed brochures do not compete in terms of
cost. For example, if you want to try and rank for a particular keyword using
Google ads, you have to pay considerably more for popular keywords. This can
quickly take up large amounts of marketing budgets if the keyword you want to
use is very popular. In contrast, printed brochures cost a fixed price and have
the potential to be seen by large numbers of people.
Now that we’ve explored the reasons why brochures are a cost-effective
way to market your business, we need to delve a little deeper into the printing
process. It’s never been easier to get a brochure printed as there are several
excellent online brochure printing services operating today. When you have
found the brochure printing service you are going to use, you then have to
decide between various brochure customisation options.
First, you need to decide what size you would like your brochure to be.
There are several sizes to choose from, including but not limited to A4, A5, A6
and various square sizes.
Next, you need to decide which paper you would like your brochure design
to be printed on. There are several types of paper available, including silk,
gloss, recycled, uncoated and natural paper. The most commonly used paper for
brochure covers is gloss, but many choose to print the rest of the content of
their brochure onto silk paper. Silk paper is high-quality, has a low surface
sheen and provides great ink to paper contrast.
After you’ve selected the paper your brochure design will be printed on,
it’s time to choose the paper weight. The best paper weight for your brochure
cover is somewhere between 200 and 250gsm, and somewhere between 130 and 170gsm
for the pages inside the brochure. You need to ensure that the paper is thick
enough, so it doesn’t easily tear.
Next, you need to decide how you would like the brochures to be bound:
staple, perfect or wiro binding are the most popular options.
Staple binding, sometimes called saddle stitch binding, is a binding
method where sheets of paper are folded and stapled together along the spine.
Staple binding is a fast and cost-effective binding method. As a result, many
choose staple binding over other methods.
Perfect binding involves glueing pages along a spine using an adhesive.
However, this method is best used for documents with over 40 pages.
Wiro binding is a method where holes are punched through a document, and
a wire is inserted to hold them together. While wiro binding is durable, it is
more expensive than other binding options.
The most common binding method for brochures is staple binding, as it is
both cost-effective and durable.