In an increasingly saturated digital marketing environment, businesses are increasingly returning to print marketing to increase their exposure. There are various print marketing mediums to choose from, including but not limited to booklets, leaflets, posters, newspapers, newsletters and brochures. Brochure printing is an excellent way to reach your target audience. Contrary to popular belief, brochures are a cost-effective way to market your business.
Digital ads are becoming increasingly expensive. One study found that the cost of a Facebook ad rose by over 30 per cent over two years, and Google’s per click cost increased by over 20 per cent. As a result, companies are looking for different ways to advertise their products and services. For many businesses, brochures are an excellent alternative.
Businesses looking to increase exposure in a way that is not time-bound should consider printing brochures to reach their chosen target audiences. For example, a brochure containing a general overview of your business, such as the types of products and services you offer, testimonials, case studies and contact information, can be in circulation for several months and does not lose relevance. For this reason, brochures should be printed on thick, durable paper made to last. Someone may pick up a brochure in a common area and take it home with them, and they may keep it for several months to refer back to when needed. In that time, dozens of people might pick up and digest your brochure, increasing your brand’s reach considerably.
Due to economies of scale, brochures cost considerably less if you order them in bulk. The more brochures you order, the less each brochure copy will cost. Consequently, businesses can get more exposure to their brand. An additional advantage is that businesses can budget more accurately by receiving a brochure printing quote from their chosen online printing service.
Unlike social media ads, printed brochures do not compete in terms of cost. For example, if you want to try and rank for a particular keyword using Google ads, you have to pay considerably more for popular keywords. This can quickly take up large amounts of marketing budgets if the keyword you want to use is very popular. In contrast, printed brochures cost a fixed price and have the potential to be seen by large numbers of people.
Now that we’ve explored the reasons why brochures are a cost-effective way to market your business, we need to delve a little deeper into the printing process. It’s never been easier to get a brochure printed as there are several excellent online brochure printing services operating today. When you have found the brochure printing service you are going to use, you then have to decide between various brochure customisation options.
First, you need to decide what size you would like your brochure to be. There are several sizes to choose from, including but not limited to A4, A5, A6 and various square sizes.
Next, you need to decide which paper you would like your brochure design to be printed on. There are several types of paper available, including silk, gloss, recycled, uncoated and natural paper. The most commonly used paper for brochure covers is gloss, but many choose to print the rest of the content of their brochure onto silk paper. Silk paper is high-quality, has a low surface sheen and provides great ink to paper contrast.
After you’ve selected the paper your brochure design will be printed on, it’s time to choose the paper weight. The best paper weight for your brochure cover is somewhere between 200 and 250gsm, and somewhere between 130 and 170gsm for the pages inside the brochure. You need to ensure that the paper is thick enough, so it doesn’t easily tear.
Next, you need to decide how you would like the brochures to be bound: staple, perfect or wiro binding are the most popular options.
Staple binding, sometimes called saddle stitch binding, is a binding method where sheets of paper are folded and stapled together along the spine. Staple binding is a fast and cost-effective binding method. As a result, many choose staple binding over other methods.
Perfect binding involves glueing pages along a spine using an adhesive. However, this method is best used for documents with over 40 pages.
Wiro binding is a method where holes are punched through a document, and a wire is inserted to hold them together. While wiro binding is durable, it is more expensive than other binding options.
The most common binding method for brochures is staple binding, as it is both cost-effective and durable.