The e-commerce industry witnessed a major uptick amid the pandemic because online shopping was the only option for consumers. American consumers spent a staggering $1.7 trillion online from March 2020 through February 2022, marking a 55% increase in revenues.
Every brick-and-mortar business stepped into the e-commerce realm during this phase, making the industry more competitive than ever. Statistics show that there are nearly 3.9 million e-commerce businesses in the US as of now. You can imagine the challenge of standing out in the crowd.
Startups have the toughest road to navigate, considering they race with established players and new businesses in their respective niches. A robust digital marketing plan can be a game-changer for e-commerce startups when it comes to extending their visibility, outreach, and trust.
Most startups outsource digital marketing to get expertise on a budget. Before collaborating with a partner, you must check their credentials and track record. At this point, hiring a HubSpot-certified partner is the best decision, as it can help you get a head start with your marketing plan.
Here are a few reasons e-commerce startups should consider partnering with a HubSpot-certified agency.
A digital marketing plan ensures visibility to your target audience, maximizing the chances of traffic and conversions for your e-commerce store. But a good one has multiple elements, which may be hard to master for a beginner. A HubSpot-certified agency partner provides end-to-end digital marketing services, eliminating the need to hire a team to handle different aspects of promotion.
Connection Model notes that such agencies excel at website design and development, content creation, social media campaigns, search engine optimization, and every other aspect of digital marketing. Working with them can give your e-commerce startup a head start in a tight market. At the same time, you can expect excellent results with top-notch expertise in all these areas.
Statistics suggest that e-commerce marketing spending will touch a whopping $ 38 billion by the end of 2024. As a startup, you will be a part of this figure, but you should prioritize achieving more with less. Working with a HubSpot-certified agency can help you make substantial savings of time and money in many ways. These include:
Automation is a game-changer in all industries, and e-commerce is no exception. According to recent statistics, sales and marketing automation can increase the e-commerce lead quantity by 80%. It can also improve the marketing ROI by 45%. Furthermore, it reduces dependence on the human workforce.
But there's a catch. Adopting automation may not be easy for a young startup in the early stages of business.
A HubSport-certified agency can help you automate workflows and replace manual sales and marketing tasks, from email outreach to social media management. Workflows ensure quality leads for your sales team. Your sales reps can focus on conversions instead of chasing random leads that may never convert.
Working with a HubSpot-certified partner means more than having a third party trained on HubSpot software. You get someone committed to delivering a higher standard of service excellence.
To become HubSpot certified, agencies undergo a rigorous process involving several rounds of testing, interviews, and proof of capabilities. Besides demonstrating skills and expertise in e-commerce marketing strategies, they have to match the HubSpot performance standards.
Further, certification is not a one-time process but has to be maintained every year. Nothing gets better for a startup than working with professionals trained by a top industry leader.
Hiring an agency to implement a digital marketing plan for your e-commerce startup is a wise move. Getting a HubSpot-certified partner is even better because these professionals are the masters of the game. They can empower your e-commerce startup with an early advantage without costing a fortune.
Besides implementing a well-crafted strategy, a HubSpot-certified agency packs access to high-value tools as a part of its service. There cannot be a better way to launch an e-commerce startup on the right foot.