Can an online matching platform replace the networking and face-to-face interaction of physical events?

Article about Can an online matching platform replace the networking and face-to-face interaction of physical events?

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Martin Signer activities: Managing Director, IR, test, Testing, Testing, Participant, Partner, Media partner, Media partner, Event manager, Events, Tester, Event listing, Tester, IR, IR, Test, Managing Director, IR, IR, IR, IR Partner, Partner, Employer, IR, IR, IR, IR, IR, IR, IR, IR, Managing Director, Managing Director, IR, IR, IR, Promotion, Promotion, Promotion, Promotion, Promotion

Jul 27, 2020

SmartMoneyMatch offers the biggest global event calendar for the investment industry with 120+ upcoming events.

Organizers can list their events—while we also offer media partnerships —and interested participants can find events of interest.

In the course of the COVID-19 pandemic, organizers mainly canceled or rescheduled, while the new trend seems to be organizing hybrid and virtual events.

Online events are developed in the virtual sphere and are not bound by the restrictions of physical environments. Although they have important advantages, they lack the visual cues that govern face-to-face interaction. 

Do you think the SmartMoneyMatch platform can compensate for this, as you can browse and list investments,  create a request for proposal, find investors, search service providers or offer your services, connect with and message other users, search for and announce relevant events, find jobs, post vacancies, and publish articles?

Marcus Sawyer
Jul 27, 2020 10:21pm

Even if technology runs smoothly, managing interactions can be challenging. Any virtual event that involves audience participation must necessarily have a moderator or facilitator to ensure the smooth running of the meeting and adherence to schedule. Facilitators should be well versed in virtual etiquette – and so should be the audience, so make sure to circulate emails that explain in detail the event’s participation protocols.

Marcel Mueller
Jul 27, 2020 10:19pm

It is clear that the meeting industry has been strongly affected by the disruptive effects of COVID-19. In this unusual scenario, event organizers are required to reconsider their options and to balance two priorities: on the one hand, it is crucial to uphold the health and safety of staff, sponsors, and attendees; and on the other, it is necessary to meet financial obligations – or at the very least to minimize the losses caused by disruption. Of course, acknowledging the gravity of the situation does not equal underestimating the value of events. After all, these are the spaces where high-level debates take place and where fruitful professional relationships can be forged. Events bring professionals together and also connect them to associations and sponsors in a more direct and relatable way, which can generate tangible benefits and strengthened loyalty. In today’s rapidly changing environment, preparedness and crisis management should be integral aspects of event planning. Many organizers now wonder whether their meeting can still go ahead. In most cases, the answer should be yes, whether that means at a later date or in an alternative format. All in all, organizers have five options to consider. Over the past few years, we have witnessed an explosion of new technologies that have given rise to exciting opportunities for the business event industry. We now have the means to develop alternative meeting formats that allow people to meet and interact remotely. Virtual and hybrid events emerge as two additional options to consider in the face of disruption.

Markus Mueller activities: Analyst, IR, IR, IR, IR, ir, IR, IR, ir, ir, ir, ir, ir, IR, IR, IR, IR, IR
Markus Mueller
Jul 27, 2020 10:20pm

Professional events have several key functions: bring brand awareness and revenue for the organizer, sharing up-to-date information, and networking. For a long time, traditional face-to-face meetings seemed the best way of achieving this, and resistance to adopting new meeting formats mainly came from not knowing how valid these alternative formats were at meeting these objectives.

Articles authored by Martin Signer

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