Community-Based Marketing (CBM) for financial companies
You'll probably be familiar with account-based marketing (ABM), an approach that sees sales and marketing teams work together to engage with highly targeted accounts.
Are you also familiar with the term community-based marketing (CBM)?
Adopted correctly, it is a very helpful tool for B2B marketing in the investment industry. In a B2B context, a ‘community’ is a group of professionals drawn together by a shared interest and held together over time by mutual support or benefit.
Community-based marketing brings professionals together around a shared practice or area of expertise to create closer, and more valuable, relationships with prospects and customers.
By building connections in a professional environment, you can create more valuable relationships with prospects and customers. The focus lies on building deeper relationships and facilitating meaningful engagements through conversations and networking.
An inbuilt CMS tool with the option to make notes and reminders for people and organizations for keeping track of messages.
Advantages for attendees
No need to fill out forms again and again. Your forms will be pre-populated and you can use your existing profile on SmartMoneyMatch for registering for an event.
Network with other participants before, during, and after the event.
No need for any downloads. Everything is browser-based and 100% responsive.
Build your lasting network and profit from the in-built CMS tool.
Community-based marketing brings professionals together around a shared practice or area of expertise to create closer, and more valuable, relationships with prospects and customers. This they can read through unified communications