Community-Based Marketing (CBM) for financial companies
You'll probably be familiar with account-based marketing (ABM), an approach that sees sales and marketing teams work together to engage with highly targeted accounts.
Are you also familiar with the term community-based marketing (CBM)?
Adopted correctly, it is a very helpful tool for B2B marketing in the investment industry. In a B2B context, a ‘community’ is a group of professionals drawn together by a shared interest and held together over time by mutual support or benefit.
Community-based marketing brings professionals together around a shared practice or area of expertise to create closer, and more valuable, relationships with prospects and customers.
By building connections in a professional environment, you can create more valuable relationships with prospects and customers. The focus lies on building deeper relationships and facilitating meaningful engagements through conversations and networking.