If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, you are already familiar with pay-per-click, or PPC advertising. On SmartMoneyMatch we use the same e.g. for highlighting banners<\/a>, investments<\/a>, events<\/a>, articles<\/a>, jobs<\/a>, organization profiles<\/a>, and its services<\/a>.<\/p>\r\n\r\nWhat Is Pay-Per-Click Advertising?<\/h2>\r\n\r\nPPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.<\/p>\r\n\r\nThere are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things on SmartMoneyMatch – especially when they are performing commercial searches, meaning that they're looking for something to buy.<\/p>\r\n\r\nIn common search engines like Google this could be anything from a mobile search (someone looking for "pizza near me" on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift ("Mother's Day flowers") or a high-end item like enterprise software. All of these searches trigger pay-per-click ads, on SmartMoneyMatch it's for a premium listing to gain more visibility.<\/p>\r\n\r\nIn pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”<\/p>\r\n\r\nOther forms of PPC advertising include display advertising (typically, serving banner ads<\/a>) and remarketing.<\/p>\r\n\r\nHow Does Pay-Per-Click Advertising Work?<\/h2>\r\n\r\nIn order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that SmartMoneyMatch and e.g. also Google use to determine the relevance and validity of advertisements that appear on their SERPs.<\/p>\r\n\r\nHow Keywords Work in Pay-Per-Click Advertising<\/h3>\r\n\r\nAs its name implies, the Ad Auction<\/a> is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords.<\/p>\r\n\r\nSince you have to pay for each click on your ads, it's imperative to only bid where you want your customers to go, so you can be sure to get ROI from your ad spend. <\/p>\r\n\r\nActionable Insight into Your Pay-Per-Click Advertising Campaigns<\/h2>\r\n\r\nThere you have it! Pay-per-click, explained.<\/p>\r\n\r\nAlthough the basics of pay-per-click advertising are simple, managing a successful paid search account can be anything but. Many advertisers simply cannot devote the time and effort required to stay abreast of developments to SmartMoneyMatch banners<\/a>, or others such as Google AdWords and Bing Ads, and many are missing valuable opportunities to grow their business through PPC.<\/p>\r\n\r\nIf you are interested in other promotion options like e.g. mailing campaigns etc. please contact us<\/a>.<\/p>\r\n\r\n <\/p>\r\n\r\n
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.<\/p>\r\n\r\n
There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things on SmartMoneyMatch – especially when they are performing commercial searches, meaning that they're looking for something to buy.<\/p>\r\n\r\n
In common search engines like Google this could be anything from a mobile search (someone looking for "pizza near me" on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift ("Mother's Day flowers") or a high-end item like enterprise software. All of these searches trigger pay-per-click ads, on SmartMoneyMatch it's for a premium listing to gain more visibility.<\/p>\r\n\r\n
In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”<\/p>\r\n\r\n
Other forms of PPC advertising include display advertising (typically, serving banner ads<\/a>) and remarketing.<\/p>\r\n\r\nHow Does Pay-Per-Click Advertising Work?<\/h2>\r\n\r\nIn order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that SmartMoneyMatch and e.g. also Google use to determine the relevance and validity of advertisements that appear on their SERPs.<\/p>\r\n\r\nHow Keywords Work in Pay-Per-Click Advertising<\/h3>\r\n\r\nAs its name implies, the Ad Auction<\/a> is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords.<\/p>\r\n\r\nSince you have to pay for each click on your ads, it's imperative to only bid where you want your customers to go, so you can be sure to get ROI from your ad spend. <\/p>\r\n\r\nActionable Insight into Your Pay-Per-Click Advertising Campaigns<\/h2>\r\n\r\nThere you have it! Pay-per-click, explained.<\/p>\r\n\r\nAlthough the basics of pay-per-click advertising are simple, managing a successful paid search account can be anything but. Many advertisers simply cannot devote the time and effort required to stay abreast of developments to SmartMoneyMatch banners<\/a>, or others such as Google AdWords and Bing Ads, and many are missing valuable opportunities to grow their business through PPC.<\/p>\r\n\r\nIf you are interested in other promotion options like e.g. mailing campaigns etc. please contact us<\/a>.<\/p>\r\n\r\n <\/p>\r\n\r\n
In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that SmartMoneyMatch and e.g. also Google use to determine the relevance and validity of advertisements that appear on their SERPs.<\/p>\r\n\r\n
As its name implies, the Ad Auction<\/a> is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords.<\/p>\r\n\r\nSince you have to pay for each click on your ads, it's imperative to only bid where you want your customers to go, so you can be sure to get ROI from your ad spend. <\/p>\r\n\r\nActionable Insight into Your Pay-Per-Click Advertising Campaigns<\/h2>\r\n\r\nThere you have it! Pay-per-click, explained.<\/p>\r\n\r\nAlthough the basics of pay-per-click advertising are simple, managing a successful paid search account can be anything but. Many advertisers simply cannot devote the time and effort required to stay abreast of developments to SmartMoneyMatch banners<\/a>, or others such as Google AdWords and Bing Ads, and many are missing valuable opportunities to grow their business through PPC.<\/p>\r\n\r\nIf you are interested in other promotion options like e.g. mailing campaigns etc. please contact us<\/a>.<\/p>\r\n\r\n <\/p>\r\n\r\n
Since you have to pay for each click on your ads, it's imperative to only bid where you want your customers to go, so you can be sure to get ROI from your ad spend. <\/p>\r\n\r\n
There you have it! Pay-per-click, explained.<\/p>\r\n\r\n
Although the basics of pay-per-click advertising are simple, managing a successful paid search account can be anything but. Many advertisers simply cannot devote the time and effort required to stay abreast of developments to SmartMoneyMatch banners<\/a>, or others such as Google AdWords and Bing Ads, and many are missing valuable opportunities to grow their business through PPC.<\/p>\r\n\r\nIf you are interested in other promotion options like e.g. mailing campaigns etc. please contact us<\/a>.<\/p>\r\n\r\n <\/p>\r\n\r\n
If you are interested in other promotion options like e.g. mailing campaigns etc. please contact us<\/a>.<\/p>\r\n\r\n <\/p>\r\n\r\n
<\/p>\r\n\r\n
SmartMoneyMatch is your marketing partner in the investment industry<\/strong>\r\n\t\t\t\r\n\t\t\tWith a network of 300,000+ professionals in the investment industry, SmartMoneyMatch<\/a> helps you with your marketing efforts by putting your offers in front of the right audience. You can list:\r\n\t\t\t\r\n\t\t\t• Your organization on SmartMoneyMatch.com\/user\/createorganization<\/a> in the business<\/a> and service provider<\/a> directories.\r\n\t\t\t\r\n\t\t\t• Your offered investments<\/a> on SmartMoneyMatch.com\/user\/addinvestment<\/a> that others can browse for suitable options<\/a>.\r\n\t\t\t\r\n\t\t\t• An RFP<\/a> on SmartMoneyMatch.com\/user\/rfp<\/a> for your investment procurement.\r\n\t\t\t\r\n\t\t\t• Your events on SmartMoneyMatch.com\/event\/new<\/a> to be found in the event calendar<\/a>.\r\n\t\t\t\r\n\t\t\t• Your vacancies<\/a> on SmartMoneyMatch.com\/user\/createjob<\/a> to attract talent.\r\n\t\t\t\r\n\t\t\t• Your banners on SmartMoneyMatch.com\/banner\/new<\/a> to get seen by the right professionals.\r\n\t\t\t\r\n\t\t\tAs SmartMoneyMatch<\/a> runs—analogous to LinkedIn or Facebook—a freemium model, you can decide whether to use the complimentary listings and get some visibility or use the pay-per-click option where you can define your click rate and a maximum budget to get increased visibility. You will only be charged for the realized clicks.\r\n\t\t\t\r\n\t\t\tWe also offer the following opportunities for mailings that can go out to 300,000+ professionals:<\/p>\r\n\t\t\t• \u200b\u200b\u200b\u200b\u200b\u200bThese can e.g., be presented as featured investments in our 300,000+ subscriber English newsletter for 900 EUR.\r\n\r\n\t\t\t• Dedicated partner emails<\/a> that start from 60 EUR\/1,000 subscribers. These emails can be segmented by country and language (English, German, French, and Spanish). For bigger segments, we give discounts of up to 8,700 EUR for the whole database of more than 300,000 subscribers.<\/p>\r\n\t\t\t\r\n\t\t\t• We can also offer other options like e.g., presenting your organization in our English, German, French, or Spanish newsletter. Interested? Do not hesitate to contact Martin Signer<\/a>, +41433331038, Martin.Signer@SmartMoneyMatch.com<\/a>\r\n\r\n\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tContact us<\/a><\/td>\r\n\t\t\t\t\t<\/tr>\r\n\t\t\t\t<\/tbody>\r\n\t\t\t<\/table>\r\n\t\t\t<\/td>\r\n\t\t<\/tr>\r\n\t<\/tbody>\r\n<\/table>\r\n Update Cancel URL Identifier Primary Question Secondry Question (H1 title) H2 Title Meta Title Secondry Question Order Industry verticals Action event-platform-transportation Getting started How can I use the event platform on transportation Event platform transportation 23 4 Credit-Rating-Taxonomy Taxonomy Credit Rating Taxonomy Credit Rating Taxonomy 22 1 Private-Capital-Taxonomy Taxonomy Private Capital Taxonomy Private Capital Taxonomy 21 1 Fixed-income taxonomy Taxonomy Fixed-income taxonomy Fixed-income taxonomy help 20 1 Market-type-taxonomy Taxonomy Market Type Taxonomy Market Type Taxonomy help 19 1 Investment-Process-Taxonomy Taxonomy Investment Process Taxonomy Investment Process Taxonomy 18 1 Investment-Focus-Taxonomy Taxonomy Investment Focus Taxonomy Investment Focus Taxonomy 17 1 Investment-Form-Taxonomy Taxonomy Investment Form Taxonomy Investment Form Taxonomy 16 1 Real-estate-taxonomy Taxonomy Real Estate Taxonomy Real estate taxonomy help 15 1 industry-taxonomie Taxonomy Industry Taxonomy Industry Taxonomy 14 1 bond-issuer-taxonomy Taxonomy Bond Issuer Taxonomy Bond Issuer Taxonomy 13 1 type-of-investments Taxonomy At what stage are the investments? Direct- and and Fundinvestments 12 1 investment-vehicle-classification Taxonomy Investment Vehicle Classification Investment Vehicle Classification 11 1 Inappropriate-content-legal Legal / Compliance How can I report inappropriate content on SmartMoneyMatch? We take inappropriate content seriously Inapropriate Content 10 1 Asset-class-classification Taxonomy How are asset classes classified Classification of Asset Classes 10 1 event-platform Getting started How can I use the event platform Event platform 9 1 investment-focus Taxonomy Investment Focus Classification Classification of the Investment Focus 9 1 warrenties-against-non-compliant-distribution Legal / Compliance Warranties Against Non-Compliant Distribution Compliant Financial Marketing 9 1 new-organization Getting started Guide to Creating a New Organization Change email 8 1 commodity-investment-classification Taxonomy Commodity Classification Commodity Classification 8 1 option-to-restrict-access-for-investors Legal / Compliance Do you, or do you have the ability to, restrict access to some or all information in respect of investors from specific jurisdictions? Reverse Solicitation 8 1 Investment-rating-classification Taxonomy Investment Rating at Issue Classification Investment Rating Classification 7 1 investor-qualification-requirements Legal / Compliance Investor Qualification: SmartMoneyMatch Guidelines Investor Qualifications 7 1 keep-network Getting started Can I keep my network/account with a new company/organization? Network 7 1 infrastructure-investment-classification Taxonomy Infrastructure Investment Classification Infrastructure Infrastructure Investment Classification 6 1 reverse-inquiry Legal / Compliance How do you ensure that information provided or made available by you regarding a fund does not eliminate the ability of that fund to rely on reverse inquiry? Reverse Inquiry 6 1 changing-email-username Getting started How can I change my email address/username on SmartMoneyMatch? New Employer 6 1 hedge-fund-trading-classification Taxonomy Hedge Fund and Trading Strategies Classification Hedge Fund Classification 5 1 embed-streaming Technical questions What are the streaming options for events? Streaming Options 5 1,2,3,4,5 avoid-fund-marketing Legal / Compliance Avoid Fund Marketing Pitfalls: SmartMoneyMatch Tips Effective Fund Marketing Strategies 5 1 change-organization Getting started How can I change the organization I work for on SmartMoneyMatch? Organization Change 5 1 liquidity-type-of-market Technical questions Type of Market Type of Market 4 1 country-classification Taxonomy Country Classification Investment Region Classification 4 1 regulatory-approval-requirements Legal / Compliance Regulatory Approval Requirements: SmartMoneyMatch Guidance Investment Regulation 4 1 how-does-it-work Getting started How does it work Get Started on SmartMoneyMatch 4 1 Insurance-linked-securities Taxonomy Insurance-Linked Securities Classification ILS Classification 3 1 investment-listing-requirements Legal / Compliance What are the requirements for listing investments? Get found by investors 3 1 is-it-a-crowd-funding-platform Getting started Is it a crowd-funding platform? Understanding Crowdfunding 3 1 special-situation-investments-classification Taxonomy Special Situation Investment Classification Special situation classification 2 1 Jurisdictions-of-investors Legal / Compliance From which jurisdictions are the investors? Investor's Jurisdiction 2 1 media-partnerships Community network How do media partnerships usually work? Media Partnership 2 1 can-my-peers-see-my-offers Getting started Can my peers see my offers? Investment visibility 2 1 Does-SmartMoneyMatch-Accept-Guest-Posts Pricing / Billing Does SmartMoneyMatch accept guest posts? Guest post 2 1 PPC-campaigns Pricing / Billing How do banner and other PPC campaigns work on SmartMoneyMatch? PPC campaigns on SmartMoneyMatch 1 1 reverse-solicitation Legal / Compliance Is Offering Investments on the Platform Reverse Solicitation? Reverse solicitation 1 1 security-footer-message Community network Why is there a security footer Message in SmartMoneyMatch emails? Avoid Spoofing 1 1 how-to-add-email-to-safe-senders-list Technical questions How can I avoid mails going to spam? Wrong positives spam filter 1 1 difference-equity-private-equity Taxonomy Understanding Equity vs. Private Equity Differences Difference Equity and Private Equity 1 1 how-to-get-started Getting started How to get started How to join SmartMoneyMatch 1 1
• Dedicated partner emails<\/a> that start from 60 EUR\/1,000 subscribers. These emails can be segmented by country and language (English, German, French, and Spanish). For bigger segments, we give discounts of up to 8,700 EUR for the whole database of more than 300,000 subscribers.<\/p>\r\n\t\t\t\r\n\t\t\t• We can also offer other options like e.g., presenting your organization in our English, German, French, or Spanish newsletter. Interested? Do not hesitate to contact Martin Signer<\/a>, +41433331038, Martin.Signer@SmartMoneyMatch.com<\/a>\r\n\r\n\t\t\t